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Marketing Coordinator

2 months ago

New Hartford, New York, United States Slocum-Dickson Medical Group, PLLC Full time
Job Overview

POSITION SUMMARY: The Marketing Assistant plays a crucial role in supporting the advertising, promotional activities, event coordination, and public relations efforts for the Slocum-Dickson Medical Group. This position is essential in providing administrative assistance to the Marketing Manager and collaborating with various team members. The role involves conducting market analysis and generating reports on marketing performance metrics.

KEY RESPONSIBILITIES:

  • Assist in the collection and tracking of donations, as well as managing product orders and distribution.
  • Update and maintain the company website.
  • Support the creation of monthly social media content and facilitate physician approvals.
  • Help with the setup and participation in community events.
  • Manage updates for columns, signage, and digital directories.
  • Ensure timely updates to internal communications.
  • Monitor media coverage of SDMG.
  • Oversee inventory of promotional items.
  • Assist in the preparation of KPI reports.
  • Maintain the schedule for marketing initiatives.
  • Track and respond to comments and reviews on social media and Google platforms.
  • Keep provider information current in internal databases, directories, and printed materials.
  • Adjust digital boards as needed.
  • Perform additional tasks as assigned by the Marketing Manager.
  • Participate in all mandatory training sessions and employee meetings.
  • Adhere to the attendance policy established by SDMG.
  • Provide appropriate notice for absences and scheduled time-off as per SDMG guidelines.
  • Follow SDMG policies regarding incident reporting and promptly inform the Marketing Manager of any incidents.
  • Understand individual responsibilities related to safety and emergency preparedness, including emergency codes.
  • Exhibit proper body mechanics in the workplace.
  • Be aware of potential exposure to hazardous materials.
  • Complete OSHA training during initial orientation and annually thereafter.
  • Fulfill all required annual training obligations.

INTERPERSONAL RELATIONSHIPS: This role requires direct interaction with physicians and administrative staff. The Marketing Assistant must communicate courteously and efficiently with clinical personnel and others, both over the phone and in person. Establishing effective working relationships with colleagues is essential to becoming an integral part of the administrative team.

QUALIFICATIONS:

The ideal candidate should possess strong analytical skills to solve problems effectively. The ability to work independently, follow through on projects, and meet deadlines is crucial. A personality that fosters positive public relations is essential. Knowledge of marketing and advertising principles is required. Confidentiality regarding all matters related to Slocum-Dickson Medical Group is imperative. Proficiency in typing, phone communication, and written correspondence is necessary. Familiarity with software applications such as Microsoft Word, Excel, PowerPoint, Adobe Creative Suite, WordPress, and Canva is preferred. A High School Diploma is required; a college degree in Marketing/Advertising or related experience is advantageous.

PHYSICAL DEMANDS: This position requires the ability to sit, stand, bend, and reach. The candidate may need to lift items weighing up to 50 pounds. Manual dexterity is necessary for operating standard office equipment, including computers, fax machines, and telephones. Normal hearing and vision are required.