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**Chief Marketing Officer

2 months ago

Seattle, Washington, United States SM Diversity Full time

About the Role

Seattle Foundation is seeking an experienced and innovative Chief Marketing Officer to join our team during an exciting moment in the organization's history. As the principal strategist and steward for organizational brand, marketing, communications, and creative content, the CMO will lead the transformation of our approach to communications, storytelling, and marketing.

Key Responsibilities

  • Develop and Execute Marketing Strategy: Lead the development and execution of a comprehensive marketing strategy aligned to Seattle Foundation's mission and goals, including market analysis, brand management, communications strategy, digital marketing, and performance measurement.
  • Communications Leadership: Serve as the chief communications strategist on Seattle Foundation initiatives, goals, and priorities, with a focus on forward-looking messaging, distinctive learning experiences for donors, and communications planning.
  • Brand Management: Ensure consistency of existing and new marketing and communications projects and initiatives to accentuate Seattle Foundation's unique value proposition and competitive advantage.
  • Creative Vision: Set the creative visual strategy for the Foundation and oversee and provide creative input into the design of materials (print and electronic).
  • Brand Standards: Develop and maintain standards for Seattle Foundation's brand strategy, image, positioning, identity, storytelling, and messaging.
  • Performance Measurement: Set measurable communications and marketing goals to improve year-over-year, with specific objectives and key results.
  • Market Analysis: Evaluate the current state of the local philanthropic market to ensure delivery of relevant and useful products, messages, and branding.
  • Community Engagement: Develop and maintain working relationships with community leaders, organizations, and members of the media to drive more meaningful engagement with Seattle Foundation.
  • Crisis Communications: Develop and drive clear and consistent internal, executive, and crisis communications strategies.

Requirements

  • Leadership Experience: Demonstrated progressive leadership growth with 10-15 years of leadership experience in the nonprofit, public, and/or philanthropic sector.
  • Education: Bachelor's degree or equivalent work experience in business, communications, marketing, journalism, or other related field. Advance degree is desired.
  • Marketing Expertise: Track record of success in building, leading, and transforming Marketing & Communications functions and delivering impactful approaches that captivate a diversity of audiences, ideally within a mission-driven and/or professional services organization.
  • Communication Skills: Inspirational communication skills (written and verbal) with the ability to speak and listen to a variety of audiences. Well-versed in how people, including donors and potential investors, consume information and have a proven ability to create and convey a compelling vision through storytelling.
  • Collaboration: Proven ability to transform rough ideas and general concepts into actionable projects and completed products and marketing materials, frameworks, or messages.
  • Results-Oriented: Proven track record building and executing strategies for innovation, creativity, and continuous learning for diverse internal and external stakeholders.
  • Entrepreneurial Spirit: Entrepreneurial and collaborative spirit; curious, creative, and growth-oriented leader, eager to learn, adapt, and innovate in response to the ever-changing labor economy and social-political landscape.
  • Relationship-Building: Outstanding relationship-building ability and keen understanding of the power of partnerships with the ability to build bridges and influence within and beyond the boundaries of our organization.
  • Racial Equity: Knowledge of community needs in the greater Seattle region and understanding of policy and systems change. Track record in applying knowledge and experience in explicit racial equity and systems change work.
  • Marketing Technology: Proficient in working with marketing technology systems and tools including CRM, content management systems, SEO/SEM, among others. Ability to leverage these systems and tools for efficiency and greater impact, while holding others accountable for their use.
  • Financial Management: Demonstrated success in managing financial resources with the ability to devise strategies for revenue and funding generation and deploying resources for sustainable initiatives, products, and services.
  • Coaching and Feedback: Experience with modeling and coaching others on open dialogue, receiving and giving feedback, and having difficult conversations that strengthen relationships.

Commitment to Diversity, Equity, and Inclusion

Seattle Foundation envisions a thriving region of shared prosperity, belonging, and justice, where all individuals and communities have equitable access and outcomes, regardless of race, place, or identity. We are committed to advancing racial equity using an intersectional lens, and integrate our diversity, equity, and inclusion efforts into all that we do. We hold ourselves accountable to uphold our organizational values and strive to do better every day.