Marketing Coordinator

3 weeks ago


Champaign, Illinois, United States Stephens Family YMCA Full time
Marketing Coordinator Role

The Stephens Family YMCA is seeking a skilled Marketing Coordinator to support the organization's marketing efforts. As a key member of the team, you will contribute to the development and implementation of marketing strategies, enhance brand identity, and provide high-level marketing support to the Development & Marketing Director and Full Time Director staff.

Key Responsibilities:

  • Develop and implement social media strategies to promote the YMCA's mission and programs.
  • Maintain and update the YMCA website, ensuring accuracy and consistency with brand standards.
  • Monitor and analyze website and social media data to inform marketing decisions.
  • Utilize YMCA brand standards to create engaging graphics, brochures, and other marketing materials.
  • Execute creative strategies for traditional and digital marketing campaigns, leveraging metrics to optimize results.
  • Maintain a calendar of events and coordinate marketing timelines to ensure timely promotions.
  • Capture high-quality photos and videos for marketing purposes as needed.
  • Design and manage internal and external promotional materials to enhance member, program participant, and donor engagement and awareness.
  • Collaborate with program directors to gather content and ensure consistent, quality marketing across all platforms.
  • Create and distribute monthly program-specific newsletters to engage members and promote events.
  • Stay informed on the latest social media best practices to keep the YMCA's marketing efforts current and effective.
  • Develop and share impact stories through various communication channels to increase storytelling efforts.
  • Assist with marketing efforts for events and programming to ensure successful outcomes.

Requirements:

  • 4 years of experience in marketing, communications, or a related field.
  • Bachelor's degree in marketing, communications, or a related discipline preferred.
  • Proficiency in social media platforms, website management, and digital marketing tools.
  • Strong analytical skills to assess performance metrics and adjust marketing strategies as needed.
  • Exceptional written and verbal communication skills.
  • Experience with graphic design, photography, and video production preferred.

Competencies:

  • Clear, concise, and effective communication across multiple platforms.
  • Creative problem-solving and adaptability to new trends and technologies.
  • Works collaboratively with others to achieve common goals.
  • Ensures accuracy in all marketing materials and communications.
  • Manages time efficiently and meets deadlines consistently.

Benefits:

  • Health, dental, vision, life, and LTD insurance.
  • Paid Vacation, sick, and personal days.
  • Paid Holidays.
  • 403(b) and 401(a) after eligibility period.
  • Free YMCA membership and discount on YMCA programs and merchandise.
  • $21-$23/hour *based on experience

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