Marketing Coordinator
3 weeks ago
The Stephens Family YMCA is seeking a skilled Marketing Coordinator to support the organization's marketing efforts. As a key member of the team, you will contribute to the development and implementation of marketing strategies, enhance brand identity, and provide high-level marketing support to the Development & Marketing Director and Full Time Director staff.
Key Responsibilities:
- Develop and implement social media strategies to promote the YMCA's mission and programs.
- Maintain and update the YMCA website, ensuring accuracy and consistency with brand standards.
- Monitor and analyze website and social media data to inform marketing decisions.
- Utilize YMCA brand standards to create engaging graphics, brochures, and other marketing materials.
- Execute creative strategies for traditional and digital marketing campaigns, leveraging metrics to optimize results.
- Maintain a calendar of events and coordinate marketing timelines to ensure timely promotions.
- Capture high-quality photos and videos for marketing purposes as needed.
- Design and manage internal and external promotional materials to enhance member, program participant, and donor engagement and awareness.
- Collaborate with program directors to gather content and ensure consistent, quality marketing across all platforms.
- Create and distribute monthly program-specific newsletters to engage members and promote events.
- Stay informed on the latest social media best practices to keep the YMCA's marketing efforts current and effective.
- Develop and share impact stories through various communication channels to increase storytelling efforts.
- Assist with marketing efforts for events and programming to ensure successful outcomes.
Requirements:
- 4 years of experience in marketing, communications, or a related field.
- Bachelor's degree in marketing, communications, or a related discipline preferred.
- Proficiency in social media platforms, website management, and digital marketing tools.
- Strong analytical skills to assess performance metrics and adjust marketing strategies as needed.
- Exceptional written and verbal communication skills.
- Experience with graphic design, photography, and video production preferred.
Competencies:
- Clear, concise, and effective communication across multiple platforms.
- Creative problem-solving and adaptability to new trends and technologies.
- Works collaboratively with others to achieve common goals.
- Ensures accuracy in all marketing materials and communications.
- Manages time efficiently and meets deadlines consistently.
Benefits:
- Health, dental, vision, life, and LTD insurance.
- Paid Vacation, sick, and personal days.
- Paid Holidays.
- 403(b) and 401(a) after eligibility period.
- Free YMCA membership and discount on YMCA programs and merchandise.
- $21-$23/hour *based on experience
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