Social Media Strategist

4 weeks ago

Los Angeles, California, United States 12th Tribe Full time
Job Overview

We are seeking a highly skilled Social Media Manager to join our team at 12th Tribe. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that drives engagement, increases conversions, and builds a strong brand presence.

Key Responsibilities
  • Plan and execute social media campaigns across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Develop and curate high-quality content that resonates with our target audience, including text, images, videos, and stories.
  • Engage with our online community through prompt responses, contests, and other interactive initiatives.
  • Monitor social media trends and stay up-to-date on the latest developments in design, applications, and strategy.
  • Collaborate with our creative team to develop and implement social media ad campaigns that drive results.
  • Manage and supervise a team of social media specialists, including freelance writers and graphic designers.
  • Track and analyze key performance metrics to optimize our social media campaigns and report progress to management.
  • Produce and direct photoshoots to capture high-quality visual content for our social media channels.
  • Oversee the final edits of photoshoots to ensure consistency and quality.
  • Develop and manage marketing briefs for email, ads, web, and social media campaigns.
  • Manage budgets across content creation platforms and ensure effective use of resources.
  • Work closely with our buying and merchandising teams to ensure alignment and collaboration.
  • Stay up-to-date on current social media trends and implement them for the brand.
  • Ensure the delivery of successful campaigns while supporting business-critical KPIs.
  • Analyze the effectiveness of our content and programming, making recommendations for improvement based on insights and trends.
  • Manage performance tracking and reporting, including monthly, campaign, and ad-hoc reports.
Requirements
  • Minimum 7 years of social media management experience.
  • Bachelor's degree in business, marketing, journalism, public relations, or a related field.
  • Professional certification in Google Analytics strongly preferred.
  • Proficient in using multi-social posting programs such as Hootsuite and HubSpot.
  • Strong computer skills using Microsoft Office and Adobe Suites.
  • General knowledge of Search Engine Optimization and internet ranking for web content.
  • Relevant experience determining a target audience and creating unique marketing campaigns to capture their attention.
  • Strong understanding of marketing strategy and its application across various forms of outreach.
  • Ability to manage and supervise a diverse group of employees while working towards multiple company initiatives.
  • Natural people person with strong relationship-building skills and prioritization abilities.
  • Fluency with analytics and SEO.
  • Knowledge of the KOL (influencer) landscape.
  • Familiarity with online analytical tools and social scheduling applications.
  • Strong verbal, written, and interpersonal skills.
  • Natural storyteller with a deep understanding of the brand DNA, voice, and aesthetics.
  • Strong understanding of and interest in the fashion space.
  • Experience in visual storytelling on social media.

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