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Marketing Director for Kids Cooking Franchise Brand

2 months ago


Chester, Maryland, United States Taste Buds Kitchen - Headquaters Full time
Job Description

Company Overview:

Taste Buds Kitchen has revolutionized the culinary industry with its innovative concept of providing culinary entertainment to kids, families, and adults in a fun, beautiful, and state-of-the-art Kitchen Studio. Our hands-on cooking classes, camps, birthday parties, and field trips have captured the hearts of kids aged 2 to teen, while our BYOB date night cooking classes, birthday parties, bachelorettes, showers, and corporate events have delighted adults. Our programs are as entertaining as they are educational, and we strive to engage and delight our guests.

We have expanded from a single kitchen in NYC to kitchens throughout the country and are currently seeking a talented individual to join our corporate office in Queenstown, MD. Our company culture values great team and work-life balance, competitive pay, health insurance, 401K matching, and paid time off.

Job Responsibilities:

  • Develop and implement brand standards and marketing initiatives to promote cooking classes to new guests and help locations grow their sales.
  • Assist headquarters in reaching potential new franchisees.
  • Develop actionable marketing initiatives that drive decision making, combining the 'art' and 'science' of marketing.
  • Work closely with the website vendor to maintain a best-in-class website.
  • Strategize and run organic and paid social media and Google ad campaigns.
  • Manage vendors/agencies and freelancers as required.
  • Develop and maintain community outreach initiatives.
  • Leverage technology to run cost-effective and efficient targeted marketing.
  • Analyze marketing campaigns and advertisements to measure their effectiveness.
  • Develop and manage marketing budgets that align with sales goals.
  • Develop innovative advertising, public relations, social media, and events.
  • Conduct customer, brand, and product research initiatives.
  • Maintain and develop brand partnerships.
  • Work with influencers to grow our reach and followers.
  • Generate creative content, including videos, social media posts, and blog posts.
  • Drive continuous innovation in evolving formats most effective at engaging our target audiences.
  • Conduct market analyses for each new franchise location and train franchise locations on how to run a great marketing campaign.
  • Monitor brand compliance across locations and perform limited travel for new store openings and training needs.

Qualifications:

  • 3+ years of relevant experience in digital marketing, graphic design, SEO, and client-facing experience.
  • Strong familiarity with technology tools for running cost-effective and efficient campaigns.
  • Great design aesthetic to create beautiful materials.
  • Extensive expertise with social media and Google advertising.
  • Familiarity with Apple computers, Google Docs, Google Analytics, Canva, and WordPress websites.
  • Must love numbers and data analysis and have a keen eye for details and accountability.
  • Excellent customer service skills and a people-pleasing attitude.
  • A sparkling personality with a smile on your face most of the time.
  • The uncanny ability to see opportunities and solutions in the face of a challenge.
  • A self-starter who wants to be part of a great team.
  • Relentless problem solver who constantly assesses and resolves both simple and complex challenges.
  • A willingness to work in a small business atmosphere.