Marketing Director

4 weeks ago

West Chester, Pennsylvania, United States Synerfac Full time

At Synerfac, we're seeking a highly skilled Marketing Director to lead our marketing initiatives and drive growth. This role will work closely with the Director of Marketing to develop and implement creative marketing strategies across all media platforms. Key responsibilities include managing product photography, digital imaging, and promotional video creation, as well as website management, development, and content creation. The ideal candidate will have a strong background in graphic design, digital media, and marketing, with expertise in Adobe CC and proficiency in website design and analytics. If you're a motivated and creative professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.

Responsibilities:
  • Manage product photography, digital imaging, and promotional video creation/production.
  • Website management, development, and content creation.
  • Design and prepare custom graphics for advertisements, presentations, social media, blog posts, and email campaigns.
  • Maintain inventory of marketing literature and promotional materials; manage third-party vendors for creation and ordering of necessary items.
  • Support sales staff in promotional special events such as tradeshows, conferences, customer presentations, and training sessions.
  • Oversee a growing team of marketing professionals, ensuring effective project management and timely delivery of marketing initiatives.
Requirements:
  • Bachelor's degree or higher in Graphic Design, Digital Media/Visual Communications, Marketing, or a related field.
  • 5+ years of professional experience in a relevant field.
  • High aptitude for design with expertise in Adobe CC (Photoshop, Illustrator, InDesign, Acrobat, Premiere, After Effects). Knowledge of QuarkXPress is a plus.
  • Proficiency in website design, development, and analytics (HTML, CSS, FTP, PHP, WordPress, CMS, WebFlow CMS, Google Analytics, SEO, PPC).
  • Experience with MS Office Suite (PowerPoint, Word, Excel, Outlook).

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