Digital Brand Strategist
2 weeks ago
About the Role:
At Connect Centric, we are seeking a skilled Digital Brand Specialist to join our team. As a key member of our strategy execution team, you will be responsible for developing and executing content strategies across multiple digital channels to promote brand awareness and drive engagement.
Key Responsibilities:
* Manage Connect Centric's corporate LinkedIn page and develop a content calendar for posts and campaigns.
* Develop and post engaging content tailored to LinkedIn and other relevant platforms to promote brand awareness.
* Collaborate with the graphic designer to create compelling visual content that aligns with campaign goals.
* Manage additional social media platforms like YouTube once the LinkedIn company page goals are achieved, ensuring consistent brand messaging and audience engagement across all platforms.
Qualifications:
* Minimum of 4 years of experience managing and building LinkedIn company pages, with a demonstrated ability to grow followers, engagement, and brand presence.
* Track record of planning and executing content strategies across multiple digital channels with measurable success (e.g., increased engagement rates, follower growth, or conversions).
* Strong background in creating compelling content for both social media and email campaigns, including experience working with graphic designers to produce high-quality visuals.
* Ability to create diverse content (text, graphics, video, carousels) that resonates with a target audience while maintaining a consistent brand voice.
* Demonstrated experience working within a small, agile team where adaptability is key.
* Ability to work within a +/- 2 standard deviation, meaning flexibility to take on both core duties and stretch responsibilities, whether it's leading a content strategy or assisting in executing marketing strategies.
* Familiarity with the latest social media and digital marketing tools and trends, including using technology to streamline workflows and improve efficiency.
* Exceptional writing and communication skills, with an ability to craft messages that connect with an audience on both a technical and emotional level (balancing IQ, EQ, and TQ).
* Proven success in managing multiple responsibilities simultaneously and delivering results within fast-paced, entrepreneurial environments.
Requirements:
* US Citizenship required for this Position: Yes
* Performance Location: Remote
* Relocation Assistance: No
* Clearance Type: None
* Travel Required: Potential for travel 1 to 2x per year, company paid
* Salary: Dependent on Experience and Applicant Location ($70K - $80K)
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