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Product Marketing Strategist

2 months ago

Berwyn, Illinois, United States Milliman Full time
Product Marketing Specialist

At Milliman, we're committed to empowering easy, data-driven decision-making in the healthcare industry. As a Product Marketing Specialist, you'll play a critical role in driving go-to-market strategy for our Value-Based Care Platform and related applications.

Key Responsibilities:
  • Develop and manage the go-to-market strategy for the Value-Based Care Platform, including messaging, positioning, sales enablement, and customer adoption.
  • Create compelling, differentiated content for various marketing channels, including social media, email campaigns, and website copy.
  • Collaborate with cross-functional teams, including marketing, product management, and sales teams, to align strategies with business goals.
  • Conduct ongoing market research to stay informed about industry trends and the competitive landscape.
  • Assist in creating and updating buyer personas, messaging, and positioning that resonate with targeted audiences in the provider market.
  • Understand and support our sales channels, training them on the problems we solve for our buyers and users, and developing internal tools and external collateral.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • Background (3+ years) in healthcare B2B marketing, preferably with experience in the provider industry or related fields such as healthcare technology, analytics, or software as a service (SaaS).
  • Experience with Word, Excel, PowerPoint, Monday, Semrush, Highspot, Salesforce, and Adobe Acrobat Professional.
  • Pragmatic certified product marketer.
What We Offer:
  • A competitive salary range of $54,000 to $106,000, depending on relevant factors.
  • A flexible work environment and generous benefits package, including medical, dental, and vision coverage, a 401(k) plan with matching program, and paid time off.
  • Opportunities for professional growth and development, including training and education programs.

Milliman is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating an inclusive and supportive work environment that values diversity, equity, and inclusion.