Channel Director

4 days ago


Los Angeles, California, United States TBWA\Chiat\Day Full time
About the Role

TBWA\\(Chiat\\\(Day) is seeking a seasoned Media Planning Strategist to join our team in Los Angeles. This is a senior-level role requiring a highly experienced professional with a proven track record of delivering exceptional media planning and communications planning outcomes.

Key Responsibilities
  • Lead the development of innovative media planning strategies that drive business growth and engagement.
  • Maintain strong relationships with agency leads and identify growth opportunities for Connections.
  • Collaborate with cross-functional teams to create effective marketing campaigns and manage multiple clients and teams.
  • Leverage research tools to inform media planning decisions and develop compelling briefs and strategic frameworks.
Requirements
  • Minimum 10 years of experience in media planning or communications planning for at least 2 categories: Entertainment, Food/Beverage/CPG, Finance, B2B, Tech, Travel, Healthcare, Home Improvement.
  • Proven track record of delivering exceptional media planning and communications planning outcomes.
  • Strong understanding of Paid Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, and Traditional Channels.
What We Offer
  • Annual salary range: $150,000 - $200,000, depending on experience.
  • Relocation costs covered, if applicable.
  • Benefits include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days.


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