Principal Analyst, Customer Loyalty Expert

4 weeks ago

Cambridge, Massachusetts, United States Forrester Research Full time
About This Role

As a Principal Analyst at Forrester Research, you will be responsible for conducting innovative research and delivering advice through written reports, conversations with clients, speeches, and consulting. You will serve leaders who make strategic, organizational, and technology decisions to power growth with customer-centric marketing.

Key Responsibilities
  • Research and analysis: Oversee, conduct, and analyze primary research based on content plan.
  • Content planning: Determine an integrated research and content portfolio based on clients' top priorities and market opportunities.
  • Client engagement: Apply Forrester's research and frameworks to help clients solve business challenges through short- and long-term client engagements.
  • Thought leadership: Establish an industry presence as an influential speaker and thinker. Speak with the press, present at Forrester and external industry events, and deliver client presentations and webinars.
  • Guidance: Educate, align, and demonstrate how to develop loyalty and engagement marketing programs.
  • Coverage development: Evolve and productize marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects.
Requirements
  • A minimum of 10 years of loyalty/CRM experience as a practitioner at an agency, brand (in-house) or consulting firm.
  • Experience with customer loyalty and retention marketing issues and challenges.
  • A deep understanding of the technology and service providers that deliver loyalty and engagement marketing solutions; and how they intersect with broader marketing, customer experience, and ecommerce markets.
  • An orientation toward emerging technologies and how they may enhance consumer loyalty initiatives.
  • Superior analytical, writing, and presentation skills.
  • The ability to be bold and conceptual yet practical and actionable.
  • A profound spirit of collaboration as part of a supportive, integrated team.
  • The ability to travel 30% to 50% of the time.
What We Offer

At Forrester Research, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.

Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

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