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Vice President of Loyalty and Engagement

2 months ago

Austin, Texas, United States Ziff Davis Full time
About the Role

Ziff Davis Shopping is revolutionizing the way shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. As a visionary Vice President of Loyalty and Engagement, you will lead the charge in elevating our member experiences to new heights.

Key Responsibilities
  • Develop and execute a comprehensive loyalty program strategy, including membership acquisition practices, performance monitoring, and feature enhancements.
  • Design and drive the strategy of a unique loyalty program, including a My Rewards Hub, Incentives, Bonuses, and Promotions that drive growth, engagement, and retention.
  • Partner with cross-functional teams to execute against the Loyalty and Engagement roadmap and promote sponsored content across CRM channels.
  • Own the value proposition and messaging strategy at all stages of our customer journey, conveying the right message, in the right place, at the right time.
  • Track performance against key loyalty KPIs and make data-driven decisions to optimize the loyalty offering.
Requirements
  • 10+ years of CRM or Loyalty marketing experience, including innovative campaigns, personalized trigger campaigns, cross-sell initiatives, targeted promotions/offers, and managing preference centers.
  • Deep-rooted experience with customer engagement platforms, CDPs, DMPs, and location-based targeting services.
  • Strong analytical skills with the ability to quickly consume large amounts of data and draw insights that drive the business forward.
  • Excellent verbal and written communication skills with the ability to build relationships and influence others.
  • Solutions-oriented with the curiosity and confidence to try new things.
What We Offer
  • Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance.
  • Flexible Vacation / Paid Time Off.
  • Charitable Giving Programs that include Paid Time off to volunteer and donation match.
  • Family Planning Programs like MAVEN Fertility Concierge.
  • Pregnancy and Paid Parental Leave (up to 16 weeks).
  • 401K savings plan with employer match.
  • Employee stock purchase program (ESPP).
  • Wellness Programs: Gym reimbursement, Lose It and Calm subscriptions.
  • Hybrid, Remote and Flexible work arrangements.
  • Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you.