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Marketing Manager
4 weeks ago
Workday is seeking a seasoned marketing professional to join our Education team. As a Senior Marketing Manager, you will be responsible for developing and executing marketing strategies that drive growth and revenue for our education business.
Key Responsibilities- Develop and execute direct and indirect marketing and selling strategies and related programs that enable Workday Education to exceed their financial targets and P&L objectives
- Understand and creatively amplify the momentum of existing offerings and programs by improving what, where, when and how we share customer success
- Engage with our customers and stakeholders to understand and clarify the need, affirm the solution, and expertly craft and communicate the corresponding story of compelling value
- Collaborate with Workday Education and key leadership and specifically our business development function and global theatres to clarify and prioritize competing market opportunities, craft and test the strategies and execute and scale the programs that drive innovation and growth with urgency
- Create and/or provide direction for a wide range of content to support our internal field teams and customers (communications, presentations, promotions, collateral, etc.)
We are looking for a highly experienced marketing professional with a proven track record of success in developing and executing marketing strategies that drive growth and revenue. You should have a strong understanding of the education market and be able to develop and execute marketing plans that meet the needs of our customers and stakeholders.
You should also have excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders. Additionally, you should be able to analyze data and metrics to measure the effectiveness of marketing programs and make data-driven decisions.
