Global YouTube Media Analyst
2 weeks ago
UNLEASHING CREATIVITY. At Mattel, we transcend traditional toy-making by crafting innovative products and experiences that entertain, inspire, and educate. We believe in fostering an environment where every team member feels valued, included, and empowered to contribute their best. Our diverse range of ideas and perspectives enriches our brands and collaborations.
Opportunity Overview:
Mattel is on the lookout for a skilled in-house YouTube global paid media analyst to contribute to our extensive brand portfolio. This position focuses on analyzing YouTube data to derive insights and recommendations for our paid YouTube initiatives. We seek a collaborative individual who can work closely with both internal and external partners to enhance YouTube Channel and Viewership KPIs.
Key Responsibilities:
- Perform comprehensive analysis of campaign performance and deliver actionable insights.
- Collaborate with media buyers to refine media strategies based on key performance indicators.
- Ensure achievement of KPIs while enhancing cost-per-view efficiency.
- Stay informed on YouTube trends and disseminate insights within the team.
- Conduct ad hoc analyses as required.
- Work alongside internal teams to implement data-driven strategies for improved performance.
- Maintain an accurate and reliable database of media metrics.
- Preferred Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 1 year of experience in YouTube media analytics and execution; experience in the Toy, Entertainment, or Retail sectors is advantageous.
- Familiarity with the YouTube platform, Google Ads, Google's Display & Video 360 Software, and YouTube analytics tools.
- Knowledge of YouTube partners such as Zefr and Channel Factory is a plus.
- Proficiency in Microsoft Excel Reporting; knowledge of Google Data Studio is beneficial.
- A demonstrated growth mindset with a desire for continuous learning and improvement.
The annual base salary for this position ranges from $71,200 to $87,000.
About Mattel:
At Mattel, we are dedicated to fostering an inclusive workplace that celebrates diversity. We encourage individuals enthusiastic about this role to apply, even if they do not meet all qualifications, as we value diverse perspectives.
Our Core Values:
- Collaboration: Our success is driven by unity and a shared vision. Teamwork is at the heart of our achievements.
- Innovation: We are committed to creating impactful products and experiences, welcoming fresh ideas that challenge the status quo.
- Execution: Excellence and accountability guide our performance, leading to exceptional outcomes through ownership and empowerment.
We embrace a flexible work model that promotes growth, positivity, and well-being for all employees, aiming to optimize performance and foster meaningful connections.
Company Commitment:
Mattel promotes an Affirmative Action/Equal Opportunity environment, encouraging everyone to bring their authentic selves to work. We welcome applicants from diverse backgrounds and identities.
Videos to explore:
The Culture at Mattel
Mattel Investor Highlights
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