Lead Ecommerce Merchandiser

The Paper Store is dedicated to being the leading destination for all of our customer's gift-giving needs. Our mission is to share our enthusiasm for The Paper Store with each customer, ensuring every visit exceeds their expectations for both selection and service.

The Senior Ecommerce Merchandiser plays a crucial role in enhancing the customer journey and driving revenue growth through a compelling front-end content and merchandising strategy. This position is responsible for the daily management of website content, execution of merchandising strategies, and enhancements to user experience. The ideal candidate will be detail-oriented, possess strong communication skills, and be a natural problem solver. They will have a knack for crafting unique product narratives that resonate with our customers and stimulate sales growth.

Key Competencies:

• Accountability: Exhibits a strong sense of corporate responsibility, taking ownership for the quality and timeliness of work.
• Communication: Delivers information clearly and consistently, utilizing active listening to understand and provide feedback effectively.
• Creativity and Initiative: Recognizes opportunities for innovation and implements improvements whenever possible.
• Professionalism: Maintains a positive demeanor even in changing conditions, working collaboratively with diverse individuals.
• Personal Development: Shows self-awareness and a commitment to continuous improvement and learning from feedback.

Job Purpose:

A successful Senior Ecommerce Merchandiser is focused on optimizing the customer experience and driving revenue through effective content and merchandising strategies. This role involves managing site content, executing merchandising plans, and enhancing user experience. The ideal candidate will be detail-oriented, possess excellent communication skills, and have a talent for creating compelling product stories that drive sales.

Key Responsibilities:

• Enhance and implement content and digital merchandising strategies to deliver an engaging consumer experience, improving conversion rates and profitability.
• Oversee brand content and merchandising to support campaign launches and product activations.
• Lead site merchandising strategies, including visually merchandising campaigns and managing seasonal digital catalogs.
• Monitor site navigation and product categories to enhance browsing and purchasing behaviors.
• Curate merchandise assortments that align with customer preferences and marketing strategies.
• Manage homepage and landing page content strategies in collaboration with the Graphic Design team.
• Utilize analytics and competitive insights to inform content creation and drive consumer engagement.
• Maintain search reporting and optimization to enhance the shopping experience.
• Implement A/B testing and develop personalization campaigns to boost site conversion.
• Ensure alignment of content and merchandising strategies with overall business objectives.
• Utilize analytics to identify opportunities for content and merchandising enhancements.
• Provide KPI reporting to leadership and cross-functional teams, offering insights and recommendations.
• Collaborate with Buying and Marketing departments to stay informed on product assortments and promotional strategies.
• Identify and recommend process improvements to enhance operational efficiency.

Requirements:

• Preferred college degree in marketing, business, communications, or a related field, or equivalent experience.
• Minimum of 2 years of experience in Ecommerce or retail.
• Understanding of apparel retailing and the digital landscape.
• Ability to manage multiple tasks in a fast-paced environment.
• Excellent oral and written communication skills.
• Ability to work independently, demonstrating resourcefulness and attention to detail.
• Strong computer skills and proficiency in Microsoft Office (Word, Excel, Outlook).
• Willingness to work onsite in a corporate environment.

The Paper Store is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.