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Lead Ecommerce Merchandiser

2 months ago

Anoka, Minnesota, United States THE PAPER STORE Full time
Job Overview

The Paper Store is dedicated to being the leading destination for all of our customer's gift-giving requirements. Our goal is to share our enthusiasm for The Paper Store with every customer, during each interaction, by exceeding their expectations for both selection and service.

The Senior Ecommerce Merchandiser plays a crucial role in enhancing the customer journey and driving revenue growth through a compelling front-end content and merchandising strategy. This position involves the daily management of website content, execution of merchandising initiatives, and enhancements to user experience. The ideal candidate will be detail-oriented, possess strong communication skills, and demonstrate natural problem-solving abilities. This individual will have a talent for curating distinctive product narratives that resonate with our customers and stimulate sales growth.

Key Competencies:

  • Accountability: Exhibits a sense of corporate responsibility and takes personal ownership for the quality and timeliness of work.
  • Communication: Delivers information with clarity and consistency; actively listens to understand and provide feedback.
  • Creativity and Initiative: Recognizes opportunities and implements innovative solutions.
  • Professionalism: Maintains a positive demeanor even in changing conditions and collaborates effectively with diverse individuals.
  • Personal Development: Demonstrates self-awareness and a commitment to continuous improvement.

Job Purpose:

A successful Senior Ecommerce Merchandiser is focused on enhancing the customer experience and driving revenue growth through effective content and merchandising strategies. Responsibilities include managing site content, executing merchandising initiatives, and improving user experience. The ideal candidate will be detail-oriented, possess strong communication skills, and have a knack for creating engaging product stories that drive sales.

Primary Responsibilities:

  • Enhance and execute content and digital merchandising strategies to deliver an engaging consumer experience that improves conversion rates and profitability.
  • Oversee brand content and merchandising to support product launches and creative initiatives.
  • Lead merchandising strategies on the site, including campaign visual merchandising and managing seasonal catalog launches.
  • Monitor site navigation and product categories to enhance browsing and purchasing behaviors.
  • Curate product assortments that align with customer preferences and marketing strategies.
  • Manage homepage and landing page content in collaboration with the Graphic Design team.
  • Utilize analytics and competitive insights to drive brand advocacy and consumer engagement.
  • Optimize on-site search and reporting to enhance the shopping experience.
  • Implement A/B testing and develop personalization strategies to improve site conversion.
  • Ensure alignment of content and merchandising strategies with omnichannel initiatives.
  • Collaborate with Buying and Marketing teams to stay informed on product assortments and promotions.
  • Identify opportunities for process enhancements and recommend solutions.

Qualifications:

  • Preferred college degree in marketing, business, communications, or a related field, or equivalent experience.
  • Minimum of 2 years of experience in Ecommerce or retail.
  • Understanding of apparel retailing and the digital landscape.
  • Ability to manage multiple tasks in a dynamic environment.
  • Excellent oral and written communication skills.
  • Strong computer skills and proficiency in Microsoft Office.
  • Ability to work independently and demonstrate accountability.

The Paper Store is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by law.