Visual Identity Architect for Fintech Innovator
7 days ago
We are Kalshi, the first and only federally regulated exchange where people can trade on any event. Our platform offers more than 500 markets across various categories, including politics, economics, financials, weather, tech, AI, culture, and more.
After three years of regulatory struggle, we have achieved historic approval from the CFTC, allowing us to launch a new asset class: event contracts. These elegant financial instruments are structured as simple yes/no questions about the future, and they are the fastest-growing asset class today.
Our vision is to build the next-generation financial ecosystem for trading what we believe will be the largest asset class of all. We're on a long journey in uncharted territories, and we're looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point.
Role RoadmapAs a Visual Identity Architect, you will play a crucial role in shaping how millions of people experience and recognize the Kalshi brand. You will craft and evolve our brand's visual identity, creating cohesive brand visuals and telling stories through design that build awareness, trust, and engagement.
- **Brand Identity Development**: Design and evolve Kalshi's brand identity across all touchpoints, ensuring every visual asset aligns with our brand guidelines and core values.
- **Creative Direction**: Lead and execute design for multi-channel campaigns, including digital, social media, print, OOH, and internal branding.
- **Brand Consistency**: Ensure consistency in tone, style, and visual identity across all brand assets, working to make Kalshi's brand recognizable and influential.
- **Collaboration**: Work closely with marketing, product, and content teams to ensure that all design work supports broader business goals and strengthens Kalshi's market presence.
- **Innovation and Experimentation**: Continuously explore and implement new ideas for evolving the brand's look and feel, iterating based on performance data and feedback to enhance the effectiveness of our visual communication.
- **Digital & Social Media**: Develop compelling digital content and creative assets tailored to each platform to increase shareability, engagement, and brand visibility.
To succeed in this role, you'll need:
- 3+ years of experience in brand design, with a portfolio demonstrating a range of successful projects.
- Proven experience in leading and executing brand campaigns.
- Expertise in Figma, Adobe Creative Suite, and other relevant design tools.
- A strong ability to work independently, prioritize tasks, and manage tight deadlines.
- Creative, innovative, and willing to take risks to build a distinctive brand presence.
- A high attention to detail and a commitment to maintaining brand integrity.
**Salary Range**: $120,000 - $180,000 annually plus equity and benefits. We value meritocracy and encourage candidates who take ownership and figure things out.
At Kalshi, we believe in being part of an improved financial ecosystem and bringing more truth to the world through the power of markets. We pick our teammates carefully and trust them deeply. We are committed to equal opportunity employment without regard to protected characteristics per federal, state, or local law.
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