Social Media Marketing Coordinator

2 weeks ago

Fond du Lac, Wisconsin, United States Brunswick Corporation Full time

Are you prepared to take the next step in your career?

Join us at Brunswick Corporation, a leading force in the marine industry, dedicated to redefining standards and pioneering innovative technologies that enhance experiences on the water and beyond. At Brunswick, we believe that "Next Never RestsTM," and we provide a range of thrilling career paths and development opportunities within cohesive teams shaping the future of marine recreation.

Position Overview :

The Social Media Marketing Coordinator plays a pivotal role in executing the organic social media strategy, overseeing content marketing initiatives, and managing community interactions to elevate brand visibility and cultivate consumer loyalty.

The ideal candidate will possess a strong drive, meticulous attention to detail, and a keen understanding of brand messaging and customer engagement. The ability to collaborate seamlessly across various brands and work alongside internal creative and digital teams is essential. A readiness to utilize existing processes while integrating new best practices is crucial. This position offers a hybrid work arrangement.

KEY RESPONSIBILITIES

  • Collaborate with brand marketing and cross-functional teams to develop and maintain a comprehensive content calendar that includes organic social media posts, blog articles, and influencer collaborations.
  • Manage social media platforms for our brands – Mercury Marine, Mercury Racing, and Quicksilver Products – across channels such as Facebook, Instagram, TikTok, X, YouTube, and LinkedIn.
  • Oversee the social media playbook, including conducting annual audits of channel performance, defining brand strategies, and establishing goals and best practices.
  • Work with brand marketing to curate content that drives awareness of mobile applications and forum management.
  • Stay informed about the latest trends, tools, and best practices in social media to ensure the company remains a leader in digital marketing and community engagement.
  • Explore new channel opportunities using test-and-learn strategies to keep brands relevant on social media.
  • Contribute to the creation of monthly blog topics, ensuring content is timely, engaging, and aligned with brand objectives.
  • Identify content opportunities by recognizing cross-brand synergies and liaising with industry partners.
  • Collaborate with digital marketing and creative services on the planning, execution, and evaluation of key product launches and campaigns.
  • Analyze social media metrics to inform strategic recommendations and provide monthly reports detailing engagement rates, reach, follower growth, and interactions.
  • Report on performance metrics and objectives during post-campaign evaluations.
  • Assist in producing content with special guests, influencers, and industry partners.
  • Implement the brand influencer strategy by identifying and collaborating with key influencers to drive growth.
  • Engage actively with the online community by responding to comments, messages, and inquiries promptly and professionally to foster a positive atmosphere.
  • Connect consumers with product support when necessary.
  • Monitor inquiries for influencer requests and product-related questions.
  • Perform additional duties as assigned.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5-6 years of relevant professional experience in social media management and strategy development.
  • Intermediate experience in creating engaging content for social media platforms, including Reels, Stories, and YouTube shorts.
  • Proficient in social media management tools.
  • Familiarity with influencer management and related tools.
  • Competent in design tools such as Canva or Adobe Photoshop/Illustrator.
  • Proven organizational skills and ability to manage multiple stakeholders.
  • Demonstrated success in translating visual brand identity into social media content.
  • Passion for staying current with all forms of social media, including emerging platforms.
  • Excellent copywriting skills with a strong attention to detail.
  • Enthusiasm for real-time engagement on social media.
  • A commitment to creating personalized content that resonates with target audiences.
  • Ability to support community management across dedicated brands.
  • Intermediate proficiency in MS Office tools.
  • SEO knowledge is a plus but not mandatory.
  • Experience with project management tools is beneficial but not required.
  • Ability to thrive in a collaborative, team-oriented environment.

Next is Now

We value growth and development, recognizing that individuals bring a wealth of experience and talent beyond the technical requirements of a role. If your background aligns closely with what is outlined here, we encourage you to consider applying. Diversity of experience and skills, combined with passion, is essential for innovation and inspiration. We welcome applicants from all backgrounds.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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Brunswick Corporation and Workday Privacy Policies

Brunswick Corporation does not accept applications from unapproved staffing agencies or vendors.

All job offers will be communicated through the candidate portal created during the application process.

#Brunswick Corporation - Mercury Marine

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