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Marketing Product Specialist

2 months ago

Batavia, Illinois, United States Parksite Full time
Job Overview

Parksite is seeking a highly skilled Marketing Product Specialist to join our team in Batavia, IL. As a key member of our marketing team, you will play a critical role in supporting the growth and success of our building products business initiatives.

Key Responsibilities:

  • Develop and execute marketing campaigns and materials that drive sales efforts and improve audience communication and brand recognition
  • Collaborate with business unit and product managers to align on specific campaigns and materials, including purpose, audience drivers, and approval prior to distribution
  • Create content for white papers, blogs, and web pages with direct and downstream audiences in mind, ensuring SEO optimization
  • Work with email/social media specialist to create B2B email and social media campaigns, as well as sales rep specific emails to drive lead generation, nurture prospects, and build brand recognition
  • Maintain content on corporate websites to ensure relevance, up-to-dateness, effective presentation, and optimization for lead conversion
  • Analyze campaign performance metrics and present results to BU teams

Requirements:

  • 2+ years of experience in product marketing, preferably with building product experience
  • 2+ years of experience in graphic design, content development, creative messaging, and campaign development for both B2B and B2C markets
  • Advanced Adobe Creative Suite experience (InDesign, Illustrator, Photoshop, Premiere Pro) required, with a portfolio of examples
  • WordPress, HTML, E-commerce platform, CRM, Microsoft Office 365 experience preferred
  • Strong organizational, planning, and project management skills, with the ability to manage multiple projects simultaneously and collaborate with other teams
  • Exceptional technical, analytical, critical thinking, and problem-solving skills

Physical Requirements/Environment:

  • Office environment, extensive computer work, sitting for long periods of time
  • Ability to travel, if required (less than 10%); ability to lift 50 lbs