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Lead Media Strategist

2 months ago

New York, New York, United States Equal Justice USA Full time
Position Overview

About Equal Justice USA: Equal Justice USA (EJUSA) is a prominent national organization dedicated to reforming the justice system by advocating for responses to violence that foster healing rather than perpetuating cycles of trauma. Our mission intersects criminal justice, public health, and racial equity, aiming to promote safety and healing over punitive measures.

Our Approach: We enhance community safety through:

  • Empowering community-driven solutions to violence.
  • Building capacity for local organizations and securing necessary funding through policy advocacy.
  • Transforming the narrative surrounding justice to mitigate the harms of the current system and create a more equitable justice framework.

Work Environment: EJUSA is a unique workplace characterized by passionate and collaborative leaders who value each other as whole individuals. Our organizational culture is deeply rooted in our mission-driven values, ensuring that equity, partnership, and healing are integral to our daily operations. We operate as a fully remote organization, having developed effective methods for fostering trust and collaboration among our team members.

Role Summary: We are in search of a dynamic storyteller and proficient communicator with expertise in relationship management, writing, and data organization. This role will collaborate closely with the Communications team and Programs staff to effectively narrate our initiatives, elevate the organization's profile in media, and craft opinion pieces that highlight EJUSA's mission and vision. The ideal candidate will cultivate trust and relationships with Programs staff, external partners, and community members to share impactful stories with media outlets. A strong writing background and a comprehensive understanding of the media landscape are essential for success in this position.

Key Responsibilities:

  • Develop and maintain organized media lists categorized by geography, issues (such as racial justice and violence prevention), and media type.
  • Translate complex information into accessible language.
  • Proactively pitch stories utilizing current events as focal points while nurturing relationships with journalists.
  • Prepare staff for media engagements by researching outlets and developing key messaging.
  • Draft and pitch opinion pieces from senior leadership and community partners.
  • Create press releases and statements in response to news events, along with media advisories to attract journalist interest.
  • Provide media training to staff as required.
  • Collaborate with EJUSA's established media consultant on strategic initiatives.
  • Engage in programmatic activities by attending meetings and identifying significant, newsworthy moments.
  • Communicate EJUSA's mission with a nuanced understanding of racial injustice in the U.S., emphasizing the humanity and value of marginalized communities.
  • Take on additional projects and responsibilities as needed.

Qualifications:

  • Proven ability to create compelling written content for diverse audiences.
  • Demonstrated success in pitching stories to media outlets.
  • Strong familiarity with the media landscape and effective engagement strategies.
  • Ability to handle sensitive and confidential information responsibly.
  • Comfortable working in a Mac environment.
  • Resourceful, creative, and adaptable, with a friendly demeanor and a sense of humor.
  • Alignment with the mission and core values of Equal Justice USA.
  • Commitment to advancing racial equity.

Compensation and Benefits: The salary range for this position is competitive and commensurate with experience, complemented by excellent benefits including employer-sponsored medical and dental coverage, retirement plans, paid time off, and professional development opportunities.

Additional Perks:

  • Flexible work schedules that prioritize employee wellness.
  • Opportunities for in-person retreats to foster team bonding and strategic planning.
  • Support structures that align with our organizational values, including benefits for home office setups and caregiving emergencies.
  • Participation in affinity groups and wellness initiatives to promote the health and well-being of all staff.