Marketing Programs Manager

5 days ago


San Jose, California, United States Bayone Full time
Job Description:

This is a dynamic role for an organized and results-driven B2B marketer. The Marketing Programs Manager will support the creation of demand-generating media programs, including content syndication, webinars, and intent programs, and provide support to other program managers.

Responsibilities include:

  • Maintaining and organizing process documents using Sharepoint and Box
  • Populating quarterly campaign project details document and supporting program leaders with tickets for campaign setup
  • Setting up and editing campaigns in Integrate (lead delivery tool)
  • Writing campaign descriptions and follow-up emails
  • Managing campaign pacing, creating and distributing weekly reports involving data review and analysis from multiple sources
  • Project managing vendors, including QAing landing pages/emails, campaign optimizations, invoicing, and pacing
  • Pulling, compiling, and analyzing data to distribute strategic findings and offer data-driven suggestions
  • Working closely with the Digital Acquisition team to understand the need of the channel and pivot priorities accordingly
  • Collaborating with internal team members and vendors on a daily basis
Requirements:
  • 7+ years of relevant experience
  • Experience managing demand generation channels and familiarity with content syndication and webinars
  • Strong analytical skills and excellent eye for detail
  • Ability to hit fast-moving deadlines and juggle multiple projects with multiple stakeholders at once
  • Strong analytical skills and data-driven thinking
  • Ability to work with large sets of data and skillset to segment and analyze findings
  • Positive attitude and stamina to collaborate with others on a daily basis
  • Comfortable working in a large organization and reaching out to other marketers with questions/collaboration needs


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