Product Marketing Manager

2 days ago


San Jose, California, United States SPT Microtechnologies Full time
Job Title: Product Marketing Manager

Join SPT Microtechnologies USA, Inc. as a Product Marketing Manager and take on a challenging role that requires a unique blend of technical and business knowledge. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive product success and market share gain.

Key Responsibilities:

  • Develop a comprehensive understanding of key customer requirements in semiconductor markets, including challenges, technical requirements, and value represented by our solution.
  • Manage new product introduction with field teams and customers to ensure product success and market share gain.
  • Conduct competitive SWOT analysis to understand our position relative to the competition and develop marketing and product introduction strategies.
  • Define product roadmaps that clearly establish SPT's competitive advantage.
  • Develop marketing plans and product roadmaps to drive product definition, design and development, customer engagements, and market penetration.
  • Evaluate the financial aspects of product developments, including budgets, expenditures, and projected R&D cost, ROI, and profit-and-loss projections.
  • Develop use cases, marketing materials, sales collateral, market communication plans, including press releases, launch materials, and customer presentations.
  • Work closely with program and engineering to develop new products or features.
  • Customer visits and meetings with up to roughly 20% travel. Establish and communicate comprehensive service strategies for each product line. Use the strategy to drive activity across numerous functional groups.
  • Participate in design reviews, develop and deliver requirements for design-for-service and the service business roadmap to ensure the product meets entitled performance in the following areas: Reliability, Availability, Cost of Service, measurement performance, and tool-to-tool matching. This also includes defining CIP programs and product performance features to achieve improvements throughout the product lifecycle.

Requirements:

  • Bachelor's Level Degree
  • Strong customer focus and commitment to customer satisfaction through prioritization, quality, efficiency, and professionalism.
  • Ability to complete assignments with attention to detail and high degree of accuracy.
  • Proven ability to perform effectively in a demanding environment with changing workloads.
  • Result-driven, demonstrate ownership and accountability.
  • Identifies bottlenecks and drives improvements.

About SPT Microtechnologies USA, Inc.

SPT Microtechnologies USA, Inc. (SPT) manufactures capital equipment that serves the Semiconductor, Power, MEMS, III-V, and Packaging industries. The company is headquartered in San Jose, CA, and has subsidiary offices in Germany and Taiwan.



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