Business Data Strategist

7 days ago


Peachtree Corners, Georgia, United States Method Recruiting, a 3x Inc. 5000 company Full time
About Method Recruiting

Method Recruiting, a 3x Inc. 5000 company, is a leading recruitment agency that specializes in connecting top talent with innovative businesses.

Job Title: Business Data StrategistAbout the Job

We are seeking an experienced Business Data Strategist to join our team. As a key member of our analytics department, you will be responsible for analyzing complex data sets, identifying trends, and developing actionable insights to drive business growth.

This role reports directly to the Vice President of Performance Marketing and will work closely with internal teams and external partners to achieve marketing goals.

You will own the regular review of search engine marketing performance data, filter through noise, and find hidden stories within details. You'll be involved in improving processes by developing attribution models and creating lead scoring to increase lead quality and revenue.

Your insights will play a crucial role in our marketing campaign optimizations that boost engagement, enhance campaign effectiveness, and support the brand's overall business goals.

The Ideal Candidate
  • Loves working collaboratively with a dynamic team to collaborate, have fun, and celebrate wins.
  • Finds success in results, not effort.
  • Is curious, constantly asking questions, exploring, and experimenting with new strategies, ad platforms, and the latest trends.
  • Has strong analytical skills, loves data, and finding insights that tell a story.
  • Loves the freedom to take data and run with new ideas to improve performance.
  • Enjoys a fast-paced environment but is still detail-oriented, thinking ahead to anticipate outcomes and create solutions.
Qualifications We're Looking ForStrong Education & Life Experience
  • A well-educated professional with a bachelor's degree in marketing, data science, or a related field along with relevant work experience. Alternatively, equivalent training and work experience in fields related to marketing analytics or business intelligence.
Digital Marketing Experience
  • A marketer at heart with a strong grasp of key digital marketing metrics across various paid channels such as Google/Yahoo/Bing PPC, CTV/OTT, Display, Remarketing, Retargeting, Social, Email, etc.
  • Experience in testing new strategies to improve performance across those channels.
Natural Technical Proficiency
  • Versed in platforms like Google Analytics, Google Tag Manager, Microsoft Excel, and Microsoft Power BI or Tableau.
Ability to Analyze and Tell a Story
  • Perform advanced data analysis, including report building & monitoring to improve campaign performance.
  • Regularly forecast and provide trend analysis to assist leadership in making wise data decisions at a large scale with direct impacts on business owners.
An Eye for Detail
  • A love of spreadsheets, but this role requires demonstrating the ability to juggle multiple projects and deliver high-quality results on time.
Benefits
  • PTO: 15 Days PTO per year plus company-observed paid holidays.
  • 401k: A 401k portfolio with employer contributions is provided.
  • Healthcare: 100% company-paid healthcare premiums are available.
  • Work Flexibility: This role will be on-site in Norcross, GA on Mondays-Thursdays, with the option to work remotely on Fridays (when there are no in-person training events scheduled).


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