Media Sales Consultant
2 weeks ago
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36% of US television households. We strive for excellence by investing in the latest technology and employee development.
About WKYTWKYT-TV is a CBS and CW affiliate in Lexington, KY, serving the Thoroughbred Capital of the World. Our team of award-winning professionals thrives in a fast-paced environment, producing over 9.5 hours of news per day.
Job SummaryWKYT-TV seeks a Multimedia Consultant to join our Sales team, providing creative executions and great ideas to local businesses. This role develops new revenue, retains and grows accounts, and maximizes station assets.
Key Responsibilities- Create a strategic business plan to meet and exceed revenue goals.
- Develop advertising solutions for new customers, delivering results to their customers.
- Upsell customers by providing proof of performance and solid results.
- Work target accounts in the pipeline, replenishing as needed.
- Source extra accounts, replenishing as needed.
- Conduct Needs Analysis and account reviews to uncover customer needs.
- Demonstrate product knowledge and value to customers.
- Effectively negotiate with customers to meet a winning return on investment.
- Collaborate with the Media Manager to provide timely and accurate traffic instructions.
- Create and deliver formal written and verbal presentations to clients.
- Use CRM to manage day-to-day activity, build a pipeline, and ensure execution.
- Bachelor's degree or equivalent combination of education and experience.
- 3-5 years related experience preferred.
- Excellent communication and customer service skills.
- Knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word.
- Team player who can produce quality results and work with internal and external customers.
- Creative, flexible, and able to adapt to industry change.
- Strong organizational skills and ability to work effectively in a fast-paced environment.
Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. We are a drug-free company and encourage all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Media Consultant
1 week ago
Lexington, Kentucky, United States Gray Television Full timeAbout Gray TelevisionGray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36% of US television households. We strive for excellence through technology upgrades and innovative approaches to stay ahead in our markets. Our focus is on employee development and training to ensure the best...
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