Marketing Director

2 weeks ago

Peru, Indiana, United States Aperion Care Peru Full time
Job Title: Community Marketer

Aperion Care Peru is seeking a highly skilled and results-driven Community Marketer to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our facility's services and programs.

Key Responsibilities:
  • Develop and maintain a thorough knowledge of our facility's admissions requirements, services, and policies.
  • Plan, develop, and implement marketing programs to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
  • Assist department directors in the development and use of marketing policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of their role in our marketing and public relations program.
  • Assist in the development, implementation, and tracking of customer service satisfaction surveys.
  • Interpret the facility's policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
  • Ensure that public information describing the services provided in the facility is accurate and fully descriptive.
  • In conjunction with the Administrator, develop and implement long-range plans for the facility in the effort to establish and maintain our marketing and public relations program.
  • Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff.
  • Maintain schedules for all marketing and public relations programs.
  • Develop, schedule, and guide tours/personnel through the facility.
  • Maintain an adequate liaison with families, residents, and community and civic leaders.
  • Participate in community service projects and develop appropriate problem-solving actions.
  • Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
  • Interpret resident rights to the resident, family, staff personnel as necessary or appropriate.
  • Assure that adequate financial records and expense reports are submitted to the Administrator as required.
  • Assure that the residents' rights to fair and equitable treatment, self-determination, individuality, privacy, property, and civil rights, including the right to wage complaints, are well established and maintained at all times.
  • Coordinate special functions with all departments.
  • Assist with promotions, publications, newsletters, etc., as necessary.

Requirements:

  • Minimum 2 years of experience in a healthcare setting required.
  • Must possess the ability to communicate effectively, orally and in writing.

Physical Demands:

  • Must be able to move intermittently throughout the workday.
  • Must be able to cope with the mental and emotional stress of this position.
  • Must function independently and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies.
  • Must be able to relate to and work with ill, disabled, elderly, emotionally upset, and at times, hostile people within the facility.
  • Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
  • May be necessary to assist in the evacuation of residents during emergency situations.
  • The noise level in the work environment is usually moderate.

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