Associate Brand Manager

3 days ago

New York, New York, United States William Grant & Sons, Inc. Full time
Main Responsibilities

In this role, you will support the development of annual strategic and business planning to drive growth of Tullamore D.E.W. Irish Whiskey through excellent marketing execution. Specifically, you will take the lead or provide support in various key programs including creative development, PR/influencer/experiential programs, trade programming, shopper and e-commerce programs, paid media, and innovation launches. You will be responsible for ensuring visual brand identity consistency across all consumer touchpoints, such as product, packaging, and communications. You'll be tasked with effectively synthesizing data from multiple sources to identify issues, opportunities, and insights so that you can make recommendations for optimizing plans. You will work closely with sales to identify opportunities to expand business and provide marketing support in existing channels of trade. Day to day will include monthly business performance analysis to uncover and activate against business drivers, manage purchase orders, and track A&P expenses for the assigned brand. Understanding brand development levers like trend watching, consumer behavior analysis, agency support needs, and adherence to brand guidelines will be critical to one's success in this role.

About the Role

This is a fantastic brand opportunity that offers a unique chance to blend creativity and strategy in shaping the future narrative of Tullamore D.E.W. Irish Whiskey and Monkey Shoulder. As a cross-functional role, you will regularly interact with various functions, such as Finance, Commercial, and Analytics. The ideal candidate will bring 2+ years of experience at a world-class CPG company, alcohol beverage company or agency with 1+ year in brand management. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy to execution through to evaluation as well as managing cross-functional teams or agencies.

What We Offer
  • We offer a competitive salary and benefits which are designed to promote our employees' financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.
About William Grant & Sons

A HOME FOR RARE CHARACTERS

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions. At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We're proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to Have your best work day every day. Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams. We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we'd love to hear from you. So please get in touch with our HR team at .

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