Associate Brand Manager, US RTD
3 days ago
We are seeking a highly skilled Associate Brand Manager to join our US RTD team. As a key member of our marketing team, you will be responsible for driving growth and developing strategic marketing plans for our premium pre-mixed cocktail brand.
Key Responsibilities- Assist the RTD team in creating short and long-term strategic marketing objectives, strategies, and asset development for the On the Rocks Masterbrand.
- Support Masterbrand planning and concept creation for Experiential, Sampling, On and Off Premise POS and asset development.
- Collaborate with cross-functionals and agency partners to identify and develop US media partnership opportunities.
- Oversee end-to-end commercialization projects for Masterbrand product/package updates in Planisware.
- Facilitate exchange of information and stay abreast of brand needs with regular touchpoints with region teams.
- 2-4 years of consumer marketing or brand/commercial strategy experience; RTD/beer experience preferred.
- BA required; MBA preferred.
- Excellent written and verbal communication skills.
- Ability to perform structured financial analysis and turn data into actionable insights and recommendations.
- Proven ability to lead and execute projects that align with overall strategy.
We offer a competitive salary range of $110,000 to $125,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits.
We are committed to equal employment opportunity and believe our people grow together in diverse and inclusive environments where their unique insights, experiences, and backgrounds are valued and respected.
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