Senior Brand Manager

5 days ago

New Preston, Connecticut, United States Talking Rain Beverage Company Full time
About the Role

We are seeking a highly experienced and innovative Brand Director to lead our Brand team in developing and implementing business and marketing plans to drive share, sales, and profitability. As a key member of our Marketing team, you will be responsible for creating consumer-driven, brand-led strategies that drive consumer engagement, trial, and loyalty.

Key Responsibilities
  • Develop and implement annual business and marketing plans to achieve sales, market share, and profit goals.
  • Lead the execution of go-to-market plans, ensuring alignment with brand and company priorities, organizational capacity, and budget constraints.
  • Manage external vendors and agencies to ensure deliverables meet quality and budget standards.
  • Conduct business reviews to measure, analyze, and report performance against goals.
  • Identify key challenges and opportunities, and provide data-driven recommendations to enhance brand performance.
  • Partner with the Chief Growth Officer to champion a consumer-driven business model and culture.
  • Translate consumer, category, customer, and competitive market insights into actionable annual business plans and long-term growth strategies.
  • Stay informed on industry trends and competitive intelligence, representing the company at events and maintaining a strong professional network.
Requirements
  • 15+ years of experience in brand management within the consumer packaged goods (CPG) industry, with a preference for food/beverage sector experience.
  • Bachelor's Degree in Business, Marketing, or related field; advanced degree preferred.
  • Experience directly managing managers and a team of 3+ employees.
  • Proven ability to manage multi-million dollar marketing budgets, driving efficient spend and maximizing return on investment.
  • Experience conducting regular reviews of business effectiveness/efficiency and making these reviews part of the business process.
  • Proven track record in creating, executing, and measuring marketing and sales plans that drive brand growth and consumer engagement.
  • Strong analytical skills, including experience in syndicated data analytics, quantitative and qualitative consumer research, product validation, insight mining, and retail customer and shopper data.
  • Experience leading agencies, vendors, and creative brief processes and evaluating the effectiveness of creative assets.
  • Exceptional project management and organizational skills, with the ability to handle multiple priorities and stakeholder relationships.
  • Excellent communication skills, with the ability to present to both internal and external audiences and collaborate across cross-functional teams.
What We Offer

We offer a comprehensive benefits package, including three weeks of vacation, six weeks of paid parental leave, flexibility stipend, relocation assistance, 401k with immediate vesting, fitness reimbursements, medical/dental/vision, and a vehicle program.

We are an equal-opportunity employer and value diversity and inclusivity. We are committed to creating a workplace that is welcoming and inclusive for all employees.

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