Marketing Automation Strategist

1 month ago


Minneapolis, Minnesota, United States Thermo Fisher Scientific Full time
About the Role:

We are seeking a highly skilled Marketing Automation Specialist to join our team at Thermo Fisher Scientific. As a key member of our marketing team, you will be responsible for developing and executing marketing automation strategies that drive customer engagement and business growth.

Key Responsibilities:
  • Develop and implement marketing automation campaigns in Salesforce Marketing Cloud and Marketo to drive customer acquisition, retention, and engagement.
  • Lead cross-functional teams to launch and maintain marketing automation infrastructure, ensuring high availability and reliability.
  • Monitor marketing automation platform performance and apply data analysis techniques to evaluate product and market performance, making data-driven decisions.
  • Collaborate with Commercial Operations & Analytics teams to forecast capacity needs and project execution for roll-out of marketing automation strategies.
  • Establish standard methodologies for efficient campaign execution, driving maximum return on investment and increasing conversions from campaigns.

Requirements:
  • 3-5 years of proven experience in marketing automation, preferably in a regulated environment and/or life sciences.
  • Proven track record of leading platform launches and experience in Salesforce Marketing Cloud, Marketo, or other Marketing Automation System.
  • Strong understanding of platform integration, DevOps with agile and lean methodologies driving iterative & incremental product development.
  • Excellent analytical and problem-solving skills, with the ability to use data-driven insights to advise marketing strategies and optimize execution.
  • Exceptional communication and interpersonal skills that lend to effective cross-functional collaboration across teams.

What We Offer:
  • Competitive compensation and benefits package.
  • Continuous learning and growth opportunities.
  • A dynamic and supportive work environment.

About Us:

Thermo Fisher Scientific is a global leader in specialty diagnostics and life sciences. We are committed to enabling our customers to make the world healthier, cleaner, and safer. Our team of 125,000+ colleagues shares a common set of values - Integrity, Intensity, Innovation, and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation, and support patients in need. #StartYourStory with Thermo Fisher Scientific, where diverse experiences, backgrounds, and perspectives are valued.

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