Marketing Automation Specialist

2 weeks ago


Minneapolis, Minnesota, United States CommScope Full time
Marketing Campaign Specialist

At CommScope, we're on a mission to deliver connectivity that empowers how we live, work, and learn. We're seeking a Marketing Campaign Specialist to join our team and help us achieve our goals.

About the Role

The Marketing Campaign Specialist will work closely with our global marketing, sales, and IT teams to develop and execute cross-channel marketing automation campaigns within Marketo. This role requires a strong understanding of Marketo, experience in building marketing campaigns, and a strategic mindset.

Key Responsibilities
  • Configure and use Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level.
  • Develop and deploy automated communication journeys leveraging email, landing pages, forms, and lists.
  • Establish and manage large and complex audience segments & messaging sequences.
  • Improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution.
  • Integrate the marketing campaign process between the CRM and Marketo.
Requirements
  • Bachelor's degree in marketing or equivalent experience.
  • Three or more years of experience configuring and using Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level.
  • Experience in marketing campaign lead management, metrics best practices, and campaign management.
  • Knowledge of email and landing page best practices.
  • Demonstrated capabilities in managing large and complex audience segments & messaging sequences.
  • Proven ability to improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution.
  • Background in using CRMs, including Microsoft Dynamics.
What We Offer

At CommScope, we offer a dynamic and supportive work environment, competitive compensation and benefits, and opportunities for growth and development. If you're a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.

We are an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request.



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