Chief Marketing and Communications Officer

1 month ago

Bentonville, Arkansas, United States AWE – Atomic Weapons Establishment Full time
Job Title: Chief Marketing, Communications and Digital Officer

The Chief Marketing, Communications and Digital Officer will lead the marketing, public relations, content, creative and digital teams for Crystal Bridges Museum of American Art and the Momentary, welcoming nearly 2 million visitors annually. This critical role is a key part of the museum's Executive Council and reports to the Executive Director.

Key Responsibilities:
  • Develop and implement earned, owned, shared, and paid media strategies, including annual plans covering public relations, marketing, content, creative and digital.
  • Lead a team of approximately 25 communications professionals, responsible for the strategy, planning, budgeting and implementation of overall communications, marketing and digital efforts.
  • Craft and oversee consistent brand messaging that aligns with the company's vision, values, and market positioning to enhance public perception and brand equity.
  • Establish and implement crisis communication strategies to effectively manage and mitigate potential negative impacts on the company's reputation.
  • Develop and oversee communications strategies for reaching the diverse audiences that Crystal Bridges and the Momentary serve and seek to serve more fully.
  • Lead planning and implementation of digital initiatives designed to reach the broadest audience, create dynamic impact, and position Crystal Bridges and the Momentary as a digital-first organization.
Requirements:
  • Bachelor's degree from an accredited institution of higher education.
  • Specific work experience managing communications teams including marketing, public relations, creative, content, and digital media.
  • Excellent leadership skills, connecting with vision/mission and guiding through caring, empathy, and collaboration to achieve strategic initiatives and goals.
  • Superb writing and editing skills and a strong sense of marketing and promotional messaging.
  • Excellent verbal communication skills and the ability to communicate in a clear and persuasive manner.
Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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