Digital Advertising Specialist

1 week ago

Washington, Washington, D.C., United States DesigninDC Full time
About the Digital Advertising Specialist Position

At Design in DC, we're a forward-thinking digital agency that's passionate about creating innovative digital products and experiences for businesses and brands. We're committed to providing equal employment opportunities to all employees and applicants, irrespective of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression.

We're dedicated to fostering a supportive work environment that encourages collaboration and professional growth. Our team is driven by thinking, rethinking, and consumer insights as a means to change and disrupt the digital landscape.

Key Responsibilities:
  • Develop and manage high-performing paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn.
  • Craft compelling, brand-aligned content that grabs attention and fuels engagement.
  • Design and implement data-driven strategies to maximize reach, engagement, and ROI across Meta, Google Ads, and LinkedIn.
  • Continuously analyze campaign performance and make data-backed optimizations to ensure ongoing success.
Minimum Requirements:
  • 3+ years of hands-on experience managing paid advertising campaigns on Meta Ads Manager, Google Ads, and LinkedIn.
  • In-depth understanding of ad strategy, audience targeting, and segmentation techniques.
  • Excellent written and verbal communication skills to craft compelling ad copy and reports.
  • Expertise in analytics and reporting tools for data-driven decision-making.
  • Proven track record of successfully managing and optimizing paid advertising campaigns to achieve business objectives.
What We Offer:
  • Fully remote work arrangement.
  • Flexible schedule.
  • Supportive work environment.

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