Creative Director, Global Brand Management

24 hours ago

Washington, Washington, D.C., United States Pearson Full time
Job Title: Creative Director, Global Brand Management

At Pearson, we are seeking a highly skilled and experienced Creative Director to lead our global brand management efforts. As a key member of our Corporate Marketing & Communications team, you will be responsible for developing and implementing a comprehensive brand strategy that aligns with our company's vision and goals.

Key Responsibilities:
  • Develop and execute a global brand identity system that reflects Pearson's values and mission
  • Lead a team of designers and copywriters to create and govern within the new ID system
  • Collaborate with agency partners to finalize the ID system components and verify technical feasibility
  • Manage day-to-day creative operations for the brand team and ensure consistency across all marketing efforts
  • Develop and implement training programs to ensure all marketing employees, design teams, and external agency teams are properly trained on the new identity system
  • Work with internal systems to develop training that can run annually and inject best practice and draw upon own network to bring new ideas, ways of working, processes and tools and create a culture of constant learning
Requirements:
  • 10-15 years experience in brand/marketing creative design and leadership
  • Experience in building, executing, and managing a new brand identity system is a must
  • Experience in similar roles ideally within a technology organization and/or similar experience in brand or marketing agencies
  • Highly creative with ability to think out of box
  • Proven ability to develop brand design systems and effectively communicate recommendations to management
  • Experience managing agency relationships
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Well-developed interpersonal skills and ability to influence outcomes with persuasiveness and candor
  • Able to operate in a global environment and demonstrate international cultural agility
  • A track record of achievement, translating complex strategies into actionable plans
  • Demonstrated record of driving change and influencing an organization
About Pearson:

Pearson is a leading education company that adds life to a lifetime of learning. We create vibrant and enriching learning experiences designed for real-life impact. Our five business divisions are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential.

We are committed to building a workplace where talent can learn, grow and thrive. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need.

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