Marketing Lead for Enterprise Paid Media Channels
3 weeks ago
We are seeking an experienced Marketing Lead to spearhead our enterprise paid media channels. As a key member of the marketing team, you will be responsible for developing and executing comprehensive paid media strategies that drive business impact.
With a focus on Fidelity Investments' diverse business units, including Wealth, Brokerage, Asset Management, Workplace Investing, Institutional, and Charitable, you will work closely with cross-functional teams to create integrated marketing plans that resonate with our target audiences.
Your Key Responsibilities:
- Develop and execute paid media strategies across multiple channels, including digital video, OTT, streaming audio, podcasts, programmatic buying, data personalization, social platforms, and digital brand tracking.
- Lead the development of creative assets, including messaging, visual identity, and campaign copy, in collaboration with our creative teams.
- Collaborate with external agencies to allocate investments, set criteria for partner/platform consideration and selection, evaluate pricing, advise on targeting strategy, and platform optimization approach.
- Work closely with analytics teams to measure campaign performance, identify areas for improvement, and optimize media spend for maximum ROI.
- Maintain expertise in emerging media trends, technologies, and best practices to inform our paid media strategies and stay ahead of the competition.
You'll Thrive in This Role If:
- You have a solid foundation in marketing and media strategy, with a minimum of 5+ years of experience in paid media planning and execution.
- You possess strong technical knowledge of media research and measurement systems, including DoubleClick, MRI, Comscore, Adobe Analytics, and Salesforce Marketing Cloud.
- You're an excellent communicator with strong organizational, project management, and leadership skills, able to facilitate digital tracking workstreams and collaborate with cross-functional teams.
- You have experience working in agile environments and can adapt quickly to changing priorities and deadlines.
About Fidelity Investments
Fidelity Investments is a privately held company dedicated to strengthening the financial well-being of our clients. We offer a range of services, including investment and planning tools, employee benefits, and institutional solutions.
Career Growth Opportunities:
We invest in our employees' growth and development, offering training programs, mentorship opportunities, and career advancement possibilities within our organization.
Estimated Salary: $115,000 - $140,000 per year.
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