Marketing Specialist

2 weeks ago


Alpharetta, United States Lennar Full time

Position Overview
The Marketing Specialist at Lennar plays a vital role in supporting the Marketing team with various day-to-day activities and responsibilities. This includes managing promotional materials, overseeing signage, organizing marketing events, and conducting market analysis.

About Lennar
Lennar stands as one of the foremost homebuilders in the United States, committed to creating a significant impact and delivering exceptional experiences for Homeowners, Communities, and Associates. Our dedication to quality homes and outstanding customer service is matched by our commitment to community engagement and fostering a culture of growth and opportunity for our Associates.

Key Responsibilities
- Maintain consistent communication with advertising agencies, ensuring timely approvals of marketing materials and managing budgets effectively.
- Implement the Division's digital marketing strategy by creating and distributing content for social media and email campaigns.
- Analyze performance metrics of digital marketing initiatives to evaluate their success.
- Organize and participate in various events, such as community openings and trade shows, to enhance brand visibility.
- Conduct site visits to support community marketing efforts.
- Oversee the Division's involvement in trade shows and housing exhibitions.
- Maintain a comprehensive marketing calendar to track essential activities and deadlines.

Qualifications
- Bachelor's Degree in Business, Economics, Real Estate, Finance, or a related field is required.
- 3-5 years of relevant experience is preferred.
- A foundational understanding of real estate and residential land use is essential.
- Proficiency in Microsoft Excel, Word, and PowerPoint, along with familiarity with mapping applications, is required.
- Strong attention to detail and a solid ability for critical thinking and problem-solving.
- Excellent interpersonal, written, and verbal communication skills are necessary.

Life at Lennar
At Lennar, we embrace a culture where everyone is included. Our vision is to harness the power of diversity within our workforce to drive innovation and sustainable growth.

Benefits
- Comprehensive medical, dental, and vision coverage.
- Flexible Spending Accounts and Health Savings Accounts.
- Up to 3 weeks of vacation annually upon hire.
- 401(k) savings plan with immediate vesting and a 100% company match up to 5% of eligible pay.
- Paid maternity and bonding leave.
- Associate Assistance Plan and Education Assistance Program.

Physical Requirements
This position requires regular in-person attendance at company communities and offices during standard working hours. Candidates must be able to work extended hours in a construction environment and perform physical tasks such as lifting and moving equipment.



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