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Senior Manager, Retail Communication Specialist

2 months ago

Los Angeles, California, United States ALO Yoga Full time
{"title": "Retail Communications and Field Engagement Manager", "description": "Overview

Alo Yoga is seeking a highly skilled Retail Communications and Field Engagement Manager to join our team. As a key member of our Global Retail Operations team, you will be responsible for developing and implementing a cohesive retail communication strategy that aligns with our brand vision, values, and business objectives.

Responsibilities
  • Develop and execute a retail communication strategy that drives results and aligns with brand objectives.
  • Cultivate strong relationships with stores, internal teams, and stakeholders to ensure a unified approach and consistent communication across all touchpoints.
  • Manage the end-to-end communication workflow, including request intake, writing, review, and publishing.
  • Create targeted communication and change management plans for company initiatives, product launches, promotions, and other key brand messages.
  • Oversee and manage Alo's communication and task management platform to facilitate effective communication, task assignment, and reporting within the retail teams.
  • Lead engagement initiatives to ensure alignment and enthusiasm among field teams, including store associates and field leadership.
  • Organize and lead annual in-person and virtual events to foster team cohesion, share best practices, and celebrate achievements.
  • Collaborate with internal departments to collect and share relevant information to stores.
  • Oversee Alo's field feedback process, including feedback collection, reviewing feedback for insights and themes, distribution to corporate partners, and follow up with field teams.
Requirements
  • Minimum 3-5 years of experience in a communications management role focused on store and field-based audience.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven track record of developing and executing successful communication strategies that align with brand objectives and drive results.
  • Strong ability to influence and collaborate across different levels of the organization.
  • Exceptional written and verbal communication skills, including the ability to craft compelling messages and presentations.
  • Strong organizational abilities with impeccable attention to detail.
  • Experience with retail marketing, visual merchandising, and store operations.
  • Proficiency in Microsoft Office Suite, and experience with retail communication/task platforms.
", "lang_code": "en-US"}