Social Media Marketing Strategist

1 week ago

New York, New York, United States Glossier Inc Full time
Job Summary:

We are seeking a highly strategic and creative thinker to support the development of ownable, best-in-class social strategy and social marketing campaigns for Glossier Inc. The ideal candidate will have a strong creative eye and be at the forefront of social trends and innovation as well as the ability to develop channel-by-channel goals and effectively measure success.

Key Responsibilities:

Lead the development of the social content tentpoles, along with the calendar, to support overall business and marketing objectives, while driving growth, engagement, and brand awareness across all owned social channels
Ability to conceptualize, coordinate, and create compelling insights-informed content
Help coordinate, grow, and foster relationships with our social community and content creators
Partner with cross-functional teams, including creative, marketing, and commercial, to effectively translate, compile, and cross-pollinate integrated marketing plans through a social lens
Collaborate internally within the social team, including management of the social coordinator's calendar and copy and acting upon insights provided by the consumer social lead
Develop strategic creative briefs for the creation of campaign and always-on assets that align to the business objectives, brand strategy and goals
Champion brand's values and identity on social media, ensuring all communications are on-brand, authentic, and resonate with our target audience
Ability to identify on-brand trends and deliver with fast-paced execution
Enhance relationships with the retailers by partnering with Shopper Marketing and Customer Marketing to craft retailer-specific social content plans on owned channels

Long-term Expectations:

Keep the brand at the forefront of digital storytelling on social media through innovative approaches with a keen understanding for how content translates across different platforms
Accelerate the growth of our audience size while maintaining best in industry engagement
Identify new owned storytelling channels/opportunities with high potential for the brand and develop necessary strategic frameworks to pursue those opportunities
Diagnose key areas of overlap between other digital channels (i.e. CRM and paid social) and develop an approach to optimize and scale those content synergies

Requirements:

Minimum 5 years experience in working in social media content creation and strategy
Beauty experience & Editorial background in beauty a huge plus
Strong communication written and verbal skills and attention to detail, particularly in regards to consumer-facing content
Expertise in content creation across social media platforms and ability to execute
Strong communication, written, and verbal skills and attention to detail, particularly in regards to consumer-facing content
A customer-first mindset, with a passion for creating memorable community moments; willingness to challenge "what's expected" when it comes to the brand content landscape
Demonstrated ability to work in ambiguous situations and across organizational boundaries, building cross-functional relationships and advocating for brand outcomes
Passionate self-starter, decisive and able to move with speed to implement ideas
Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources

Compensation:

The estimated annual pay range for this role is $82,000-$107,000
There may be future opportunities for continued pay progression based on continued strong performance in the role.

Benefits:

Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.

Equal Employment Opportunity:

Glossier is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state or local law.

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