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Communications and Marketing Coordinator
2 months ago
All employment offers are subject to the successful completion of a negative drug screening, criminal background verification, reference checks, infection control procedures, TB testing, flu vaccination, immunization documentation, and acknowledgment of policies.
KEY RESPONSIBILITIES
1. Monitors, collects, and archives news articles, including Google Alerts, online reviews, and digital mentions of Heart of the Rockies Regional Medical Center (HRRMC). Publishes news articles, community events, internal communications, and health observances on employee bulletin boards, social media platforms, and digital displays.
2. Collaborates with external designers, printers, and vendors to create marketing materials and signage. Handles the printing, folding, collating, and distribution of brochures, flyers, patient guides, and other promotional materials, or coordinates with Auxiliary volunteers for assistance.
3. Oversees the distribution of marketing materials across various locations and clinics.
4. Procures materials and prepares financial requests, supporting documentation for invoices, and expense reimbursements.
5. Updates and prints signage for the hospital and clinics as required. Refreshes digital signage on the main campus.
6. Collects and evaluates feedback from comment cards at the hospital and clinics, compiling data into a spreadsheet for review by the Director. Occasionally contacts managers for responses to feedback. Monitors social media and online reviews as well.
7. Facilitates internal communications throughout HRRMC as necessary. Regularly interacts with employees across all departments.
8. Assists the Director in planning, organizing, and supporting hospital events and activities. Manages outreach and registrations, aids in designing marketing materials, and coordinates schedules and details for events as needed.
9. Takes primary responsibility for digital marketing strategies and communications, including editing and formatting the website, digital signage, digital marketing initiatives, and social media channels. Develops and maintains a social media strategy, including paid advertising when applicable. Tracks and reports on digital growth and key performance indicators.
10. Assists with media inquiries and participates in crisis communication efforts, serving as the public information officer when necessary. Composes and disseminates press releases as required. Monitors public-facing email communications to ensure engagement with the community.
11. Generates creative ideas, writes content, and photographs hospital events and staff for the HRRMC Intranet and other publications. Downloads, organizes, prints, and archives digital images.
12. Conducts presentations at monthly new employee orientations as required.
13. Translates complex, sometimes clinical information into engaging messaging and visuals for print, digital, and radio advertisements as needed.
14. Develops video marketing strategies for healthcare providers and clinics.
15. Remains informed about HRRMC services and is aware of community events and issues relevant to HRRMC.
16. Job responsibilities may heavily focus on administrative tasks based on daily priorities.
QUALIFICATIONS
EDUCATION and/or EXPERIENCE
- Bachelor's degree required, preferably in Marketing, Communications, Public Relations, Journalism, or English.
- A minimum of four years of professional communications experience, or a combination of communications and administrative experience totaling four years.
- Experience in the healthcare sector is advantageous.
- Must possess a current and valid driver's license and insurance identification card in good standing.
