Digital Marketing Conversion Specialist

4 days ago


Pittsburgh, Pennsylvania, United States Direct Online Marketing Full time
About the Role

We are seeking a skilled Digital Marketing Conversion Specialist to join our team at Direct Online Marketing. The successful candidate will be responsible for setting up, managing, and troubleshooting GTM and GA4 accounts for clients in various industries.

The ideal candidate will have a minimum of 2 years of data analysis experience, preferably in an agency or large marketing team. They should have experience implementing conversion tracking via a tag manager solution (Google Tag Manager) and utilize SQL to manipulate, arrange, query, and present data.

Key Responsibilities
  • Conversion Tracking: Implementing or troubleshooting conversion tracking within Google Tag Manager and GA4 for multiple digital marketing channels (Google Ads, Microsoft Ads, Facebook/Meta Ads, CRMs)
  • Report Creation: Creating custom reports through Google Data Studio (Looker) or Google Sheets
Requirements
  • A bachelor's degree in marketing or a related field is preferred
  • Advanced Microsoft Excel, Google Sheets, and PowerPoint skills are required
  • Ability to detect data anomalies and audit data platforms is essential
About Us

Direct Online Marketing is a mid-sized agency that offers a unique opportunity to make a significant impact. We value our 'No Jerks' policy and look for like-minded individuals who share this philosophy.

Benefits
  • $85,000 - $115,000 per year
  • Telcommuter-friendly hybrid schedule (four days per week remote work)
  • Top-notch benefits package including health, dental, vision, and short-term disability insurance; 401(k) with company match; and annual profit sharing


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