GTM & GA4 Tracking Expert
4 days ago
We're looking for an experienced GTM & GA4 Tracking Expert to join our team at Direct Online Marketing. As a GTM & GA4 Tracking Expert, you'll be responsible for setting up, managing, and troubleshooting GTM and GA4 accounts for clients across various industries.
About the Role:- Setting up and configuring GTM and GA4 accounts for clients, including implementation and troubleshooting of conversion tracking
- Creating custom reports through Google Data Studio (Looker) or Google Sheets
- Analyzing data to highlight trends, uncover patterns, or detect anomalies
- Developing measurement strategies to accurately measure events and conversions that support client KPIs/goals
Responsibilities include:
- Collaborating with the Analysis Department to ensure seamless integration of GTM and GA4 accounts for clients
- Communicating technical needs and requirements to internal teams
- Staying up-to-date with industry developments and best practices in digital marketing and analytics
- Bachelor's degree in marketing or a related field, strongly preferred
- Minimum 2 years of experience in data analysis, preferably at an agency or within a larger marketing team
- Experience implementing conversion tracking via a tag manager solution (Google Tag Manager)
- Strong SQL skills to manipulate, arrange, query, and present data
- Development of benchmarks and KPIs
- Solid understanding of A/B testing, audience segmentation, keyword measurement, and auditing digital platforms (Google Ads, Meta Ads)
- Advanced Microsoft Excel, Google Sheets, and PowerPoint skills
- Ability to detect data anomalies and audit data platforms
The estimated salary range for this position is between $90,000 and $120,000 annually, based on location and experience.
About Direct Online Marketing:As a member of our team, you'll have the opportunity to work with talented individuals who share your passion for digital marketing. We prioritize employee growth and development, offering training and mentorship opportunities to help you advance your career. At Direct Online Marketing, we value open communication, collaboration, and mutual respect.
Our company culture emphasizes innovation, creativity, and teamwork. We strive to deliver exceptional results for our clients and continue to grow as a leading provider of digital marketing services.
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