Key Player in Alexa Enterprise Products Success

5 days ago


Seattle, Washington, United States Amazon Full time

The Alexa Enterprise Products organization collaborates with external partners to develop innovative Alexa solutions that delight end customers. A crucial aspect of this collaboration is establishing strong working relationships with priority partners to evolve and expand offerings.

This role, Sr. Product Marketing Manager, will lead the marketing strategy and execution of co-marketing initiatives for select priority partners in the TV category. The ideal candidate will foster a direct marketing relationship with select partners and leverage Amazon-owned channels to educate end-users about the benefits of incorporating Alexa into their daily habits.

Key responsibilities include:

  • Developing an annual marketing strategy for priority partners in the Alexa Built-in TV category, defining annual goals and tactical executions to drive business impact.
  • Leveraging Amazon-owned marketing channels, creating targeted messaging to reach customers at the right time to drive key performance indicators.
  • Fostering strong relationships with external partner marketing teams, working to define and execute co-marketing plans.
  • Owning analysis, reporting, and next steps for select partner and category reporting to leadership.

This role requires a seasoned marketer with experience fostering strong partner relationships and understanding customer needs through the journey. They will need to develop new ideas and marketing plans to support key business objectives.

Required qualifications include:

  • 6+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience leading go-to-market for consumer software or hardware product launches.

Amazon offers a competitive salary ranging from $128,600/year to $212,600/year depending on location and job-related factors.



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