Marketing Director

1 week ago

DeLand, Florida, United States Rupp Real Estate Services Full time
About Us

Rupp Real Estate Services is a dynamic group of companies in the real estate and construction industries, committed to growth, innovation, and delivering exceptional services.

We are seeking an experienced Marketing Manager to lead the marketing efforts across our diverse portfolio of businesses.

ResponsibilitiesDevelop and Implement Marketing Strategies

Create and execute comprehensive marketing plans that support the business goals for both the real estate and construction divisions, including brand awareness, lead generation, and customer engagement.

Content Creation & Management

Oversee the creation of compelling content (blogs, social media posts, email campaigns, brochures, and video) tailored to both industries. Ensure messaging aligns with each brand's unique voice and target audience.

Social Media & Digital Campaigns

Manage social media platforms, paid ads, and digital marketing strategies, optimizing performance across all channels, including Facebook, Instagram, LinkedIn, and Google Ads.

Lead Generation & CRM Management

Work closely with the sales team to develop campaigns that drive leads and conversions. Leverage CRM tools (e.g., Follow Up Boss) to track and report on marketing performance, refining campaigns based on data.

Website Management & SEO

Oversee website updates, content, and SEO strategy to ensure high visibility and lead generation across both businesses.

Event & Promotional Planning

Plan and execute promotional events, webinars, and other marketing initiatives to support client acquisition and retention.

Vendor & Agency Management

Collaborate with external agencies and vendors when needed for specific marketing campaigns, including photography, videography, and design services.

Qualifications
  • Strong understanding of digital marketing, lead generation, and content marketing
  • Experience with marketing automation tools, CRM software (e.g., Follow Up Boss), and analytics platforms
  • Proven track record of managing multi-channel campaigns and delivering measurable results
  • Excellent communication, project management, and organizational skills
  • Ability to juggle multiple projects and adapt to a fast-paced environment
Preferred Skills
  • Knowledge of the real estate or construction industries
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite)
  • Experience in SEO, Google Analytics, and PPC campaigns
  • Strong understanding of social media trends and best practices

Compensation: $45,000

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