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Marketing Specialist

2 months ago

Cedar Brook New Jersey, United States Graitec Full time
About Graitec Group

Graitec is a global leader in Building Information Modeling (BIM) solutions, helping architectural, engineering, construction, and manufacturing companies to create, simulate, and fabricate project data.

Our Ambitious Digital Transformation

We are launching a digital transformation program to revolutionize our business. As a Marketing Specialist, you will be part of a new team of talented and agile experts to change and deploy our digital, e-commerce, and CRM ecosystems in all our geographies in Europe and North America.

Key Responsibilities
  • Collaborate with the Marketing Manager Europe and Corporate team to drive the development and maintenance of the company's website.
  • Manage the execution of SEO strategies to improve website visibility and traffic.
  • Act as a facilitator for digital initiatives, fostering a digital culture within the organization.
  • Develop and maintain a webinar calendar in coordination with the sales department.
  • Localise lead acquisition campaigns to align with corporate objectives and target audience needs.
  • Implement and deploy an Account Based Marketing (ABM) strategy for long-term lead generation.
  • Partner with sales and product teams to produce high-quality content for website and inbound marketing efforts.
  • Manage the local communication calendar for newsletters, marketing campaigns, and yearly pipeline.
  • Monitor marketing and sales funnel metrics to track performance and optimize conversion rates across the buyer journey.
Requirements
  • Bachelor's in business or marketing or equivalent experience.
  • 5 years of experience in managing content website, lead digital acquisition, marketing automation tools, and collaborating with sales teams.
  • Native German speaker and very good writing skills in English.
  • Analytical mindset and data-driven.
Interview Process

To apply, please send your application through our Career portal. The interview process includes a screening discussion, hiring manager, peer of the hiring manager, and business unit leader.