Product Marketing Manager, Hospital-NICU and Maternity Care Specialist

3 weeks ago


McHenry, Illinois, United States MRA - The Management Association Full time
Job Title: Product Marketing Manager, Hospital-NICU and Maternity Care

Medela, LLC is seeking a Product Marketing Manager, Hospital-NICU and Maternity Care in the hospital sector. This is an individual contributor role.

Key Responsibilities:
  • Manage campaigns and messaging targeted to HCPs, end-user customers, distributors, and field organizations.
  • Responsible for creating content that is consistent with the Brand story and Brand Messaging on HCP sites and LinkedIn.
  • Provide On-Market Product Marketing Strategy & On-Market Subject Matter Expertise and develop commercial approaches to reach varied customer segments.
  • Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.
  • Conduct market research and translate that research into market initiatives.
  • Develop and implement comprehensive marketing plans and promotional programs for existing products, including product strategy development, pricing strategy, collateral creation, and brand management.
  • Identify and develop a launch plan for upcoming new products in the category and manage each stage of the process through take to market.
  • Engage with the global marketing team to help inform product characteristics desired by targeted customer types & FDA requirements.
  • Review healthcare and competitive landscapes to ensure our commercial organizations are kept up to date on changing marketplace dynamics.
  • Review monthly financial performance and determine contributing factors. Offer solutions for detrimental sales or trends.
  • Engage sales training team to develop impactful, comprehensive, and ongoing training programs providing product, customer, and market insights to accelerate product adoption and utilization.
  • Analyze sales trends over time and the impact of competitive strategies. Support forecasts and budgets with appropriately detailed marketing plans.
  • Support the analysis of bids on GPO and/or Integrated Delivery Network contracts for assigned product categories.
  • Manage inventory by focusing on eliminating surplus and optimizing SKU count

This is not a job description. More details will be provided regarding the functions of this position.

About Medela:

At Medela, you will be joining a global community of colleagues united by the purpose that drives our business: helping people. Medela exists to advance human health and well-being through knowledge-based and innovative human milk and medical vacuum solutions.



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