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Healthcare Marketing Liaison

2 months ago

Portland, Oregon, United States ProActive Physical Therapy Specialists Full time

Position Overview:

ProActive Physical Therapy Specialists is seeking a dedicated FULL-TIME Healthcare Marketing Liaison. This role is essential for fostering and maintaining robust relationships with healthcare professionals, particularly physicians, as well as engaging with the broader community.

The position may also involve interaction with employers and insurance providers.

Collaborating closely with the Marketing Director and Clinic Directors, the Healthcare Marketing Liaison is pivotal in executing strategic marketing efforts throughout the organization.

The primary focus is to enhance physician outreach and establish solid connections with referral sources.

Reporting Structure:

Reports to:
Director of Marketing or CEO
Assigned Territory:
SW Washington & Portland, Oregon Area
  • Our Full-

Benefits for Full-Time Employees:
Comprehensive medical, dental, and vision coverageLife insuranceFlexible spending accounts for health and childcare expensesGenerous Paid Time Off401(k) plan with a 4% employer match10% discount on childcare tuition at KinderCare Learning CentersFinancial support for significant life eventsEmployee Assistance Program

Key Responsibilities:
Physician Marketing and Relations:
- Build and sustain relationships with targeted physicians and other clinical referral sources.
- Achieve a minimum of eight (8) direct physician contacts daily, totaling 40 weekly.
- Facilitate opportunities for physical therapists to engage with clients.
- Maintain effective communication with referring providers and their office personnel.
- Participate in monthly marketing strategy meetings.
- Uphold the highest confidentiality standards; comply with all HIPAA regulations.
- Collaborate with various staff members to ensure customer inquiries are addressed promptly and accurately.
- Develop a consistent routing schedule to fulfill the needs of both internal and external clients.
- Keep ongoing records of physician referrals and sales activities in Salesforce.
- Undertake additional job-related tasks as assigned.

Community Engagement and Brand Promotion:
- Work alongside Clinic Directors to plan and execute community events.
- Establish local community connections through advertising, sponsorships, and partnerships.
- Manage marketing materials, ensuring clinics are adequately stocked.
- Assist in maintaining the corporate identity.

Planning and Training:
- Collaborate on a quarterly marketing strategy that outlines budget, materials, relationship development, community image, and exceptional service.
- Provide regular updates on marketing activities across the company and track demographic data to support marketing efforts.
- Deliver marketing training for Clinic Directors and designated clinical staff.

Qualifications:
Education: Bachelor's degree in business, marketing, or a clinical field with sales/marketing experience or a related degree.
Experience: A minimum of two years in medical/healthcare sales or a similar role is preferred.

Territory:

SW Washington & Portland, Oregon Area - A personal vehicle is required for job duties. A valid driver's license is mandatory.

*Travel required (10%) Mileage is reimbursed.
Skills & Knowledge:
An ideal candidate should exhibit the following competencies to successfully fulfill the responsibilities of this position:
- Problem-solving: Utilize sound judgment for effective problem analysis and resolution.
  • Planning and Organization: Ability to plan effective routing to meet customer needs and maintain awareness.
  • Communication/Presentation: Strong networking and interpersonal skills for engaging with various audiences, including Referral Sources, Providers, Partners, Staff Members, and Superiors.
- Strong customer support orientation for both internal and external clients.
- Self-motivated and driven to achieve success individually and within a team.
- Excellent relationship-building skills and follow-through.
- A friendly demeanor and positive attitude are essential.
- Previous experience in healthcare sales and influencing primary and specialty care communities is advantageous.
- Proficient multitasking in a dynamic event management environment.
- Knowledgeable about current trends in physician relationships and referral development.
- Professional appearance and communication skills, including writing, proofreading, and public speaking.
- Exceptional organizational skills and experience in activity and event planning.
  • Proven ability to collaborate with stakeholders and manage tasks to meet deadlines.
- Outstanding customer service ethic and high expectations for quality.
- Proficient in using the internet and the latest versions of Google Apps, Microsoft Word, Excel, and PowerPoint.
- Adaptable to perform other job-related duties as assigned.