Senior Product Marketing Manager
3 weeks ago
We are seeking a dynamic and results-driven Product Marketing Manager to lead our strategic initiatives in championing and positioning our state-of-the-art fraud prevention solutions.
The ideal candidate is a self-starter with an in-depth understanding of fraud technology, a demonstrated track record in product marketing, and a zeal for driving growth and awareness in a competitive landscape.
The ability to translate complex Big Data Cloud technologies and AI-driven financial crime detection models into persuasive and highly credible messages is paramount, tailored for an audience of financial institutions and fintech providers.
Key Responsibilities- Develop compelling and differentiated product positioning and messaging that resonates with the target audience.
- Craft clear and concise value propositions that highlight the unique features and benefits of our fraud technology solutions.
- Participate in the partnership with Marketing and Product Management in the process of developing the definition, messaging, and positioning of solutions.
- Support marketing activities and represent NICE Actimize at industry events.
- Develop and maintain marketing collateral, including thought leadership pieces, infographics, brochures, and data sheets.
- Develop and maintain sales support materials/tools, including sales decks, sales playbook, product descriptions, and other customer-facing collateral.
- Conduct regular training sessions to keep the sales team updated on the latest product features and competitive positioning.
- Work with the Product team to perform market research and execute strategies to bring new products to market.
- Gather customer references and identify and create compelling customer stories.
- Assess and identify market opportunities to create opportunities for existing and new NICE Actimize products.
- 3 years of Product Marketing and/or Product Management Experience.
- Experience with Product Marketing Concepts such as buyer-persona targeting, development & communication; pipeline management.
- Experience creating marketing collateral.
- Strong Communication Skills.
Join a fast-paced, collaborative, and creative environment where the teams work together to disrupt the market. As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations.
NICE-FLEX: Enjoy a hybrid work model that enables maximum flexibility, with 2 days working from the office and 3 days of remote work, each week.
NICE Actimize is the largest and broadest provider of financial crime, risk, and compliance solutions for regional and global financial institutions, as well as government regulators.
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