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Marketing Coordinator

2 months ago

East Rutherford, New Jersey, United States Schweid & Sons Full time

About the Role:

Schweid & Sons is seeking a highly motivated and organized Marketing Associate to join our team. As a Marketing Associate, you will play a key role in assisting the marketing team with a wide range of responsibilities, including social media management, performance marketing, product information, and managing company merchandise.

Key Responsibilities:

  • Assist the Marketing Manager in planning and implementing social media campaigns, including content creation, monitoring, and analytics across all active platforms.
  • Act as the lead for digital asset management for Sales teams, including updating product information, uploading images, and ensuring accurate and up-to-date content in our product management platforms.
  • Support SEO initiatives by assisting with keyword research and updating copy, analyzing and tracking performance.
  • Coordinate company merchandise for sales teams, including ordering, inventory management, budget management, and shipping as needed.
  • Conduct competitive and market research to identify new opportunities.
  • Support the planning of email content and messaging strategy.
  • Assist with design projects as needed.
  • Gather data and analyze it with insights and highlights.
  • Complete various one-time or ongoing marketing administrative projects.

Requirements:

  • Possess a passion for brand development and marketing/advertising.
  • Be able to follow up, multitask, and manage time effectively.
  • Be a team player with excellent collaboration skills.
  • Be able to act with urgency with minimal guidance at times.

Education and Experience:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-2 years of experience, including internships in a professional setting, in marketing or a similar role.

Skills and Competences:

  • Proficient in MS Office Suite, particularly Excel and PowerPoint.
  • Adobe Suite proficiency a plus.
  • Organizational capability and project management.
  • Familiarity with Syndigo or similar Product Information Management (PIM) systems is a plus.
  • Experience with Content Creation (professionally or personally) is a plus.
  • SEO experience is a plus.
  • Superior written and verbal communication skills.