VP of Marketing/CMO

2 weeks ago


Port Saint Lucie, Florida, United States W3Global Inc Full time
About the Role

We are seeking a highly skilled and experienced Vice President of Marketing to lead our customer acquisition and retention strategies across the full funnel. As a key member of our leadership team, you will be responsible for creating and executing our channel expansion and optimization strategy, building out our efforts to deploy budget to meet acquisition goals, and refining our attribution modeling.

This is a unique opportunity to join a fast-paced and dynamic environment where you will be encouraged to test, learn, and take risks to bring our customer acquisition and retention marketing to the next level. You will inherit and continue to build a team that executes across paid social, display, TV/CTV, direct mail, native, affiliate, and paid influencer, as well as organic social, influencer marketing, creative, website/CRO, and web development initiatives.

Key Responsibilities
  • Hire, coach, develop, and mentor a high-performing team
  • Accountable for managing key performance indicators (KPIs) including contribution margin, net profit, MER, new customers, CPA, spend, sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc.
  • Drive strategy and execution of performance and re-engagement marketing efforts to scale growth, expand channel mix, and drive lifetime value by building habits and loyalty for unique customer segments
  • Maintain and evolve a testing framework to expand our volume and pace of learning across the business
Requirements
  • 5+ years of digital marketing experience with a focus on customer acquisition, ideally in an e-commerce digital-first brand in a fast-growth environment and at scale
  • Strong analytical and quantitative skills, including a deep understanding of online marketing, with experience in rigorous performance data environments and a desire to test and learn
  • Successful experience testing and launching at scale both upper funnel and lower funnel channels
  • Expertise in Excel, with experience working with large datasets and a strong understanding of statistical analysis
  • Experience with Google Analytics and other relevant web analytics tools
  • A strong appreciation of Facebook's paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns
  • Agency and team management experience
  • Experience and passionate opinions about attribution model 'fit' (MMM, MCA, etc.)
  • Managing marketing budget and evaluating the performance of marketing campaigns and initiatives to determine best allocation of budget
  • Experience efficiently managing at least $1mil/mo. in performance-focused paid media budget
What We Offer
  • A competitive salary and commission
  • Relocation package
  • Medical insurance
  • Vision insurance
  • Dental insurance


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