Director of Food and Beverage Marketing

5 days ago

Denver, Colorado, United States Sage Hospitality Full time
Job Overview

The Director of Food and Beverage Marketing is a key role within Sage Hospitality Group, responsible for driving demand-generation platforms, including online ordering, reservations, private dining sales, menu management, guest-facing digital profiles, and restaurant websites. This position oversees the set-up and maintenance of up-to-date content and assists restaurant property teams with all needs related to these platforms.

Responsibilities
  • Oversee the set-up and continued maintenance of up-to-date content on demand-generation channels, including OpenTable, Tock, TripleSeat, Google My Business, Yelp, TripAdvisor, SevenRooms, and Bento Box, as well as the maintenance of up-to-date menu content via Marqii.
  • Work with restaurant teams and the VP of Digital Marketing to develop dedicated digital and email marketing, re-marketing, and loyalty campaigns for SRC's online ordering channels and reservations platforms, leading to channel growth, new guest acquisition, and guest loyalty.
  • Work with restaurant teams to ensure proper configuration of reservation platforms and private dining sales tools, including collaborating with IT teams to ensure floorplans match between SRC tools and POS.
  • Conduct website audits and assist with restaurant website best practices.
  • Oversee content and visual assets to ensure brand presence and integrity across all channels, including online review and listing sites properties (e.g., Yelp, Google, TripAdvisor, OpenTable, etc.).
  • Assist property teams with best practices for email marketing campaigns, assist in setting up templates and targeting.
  • Oversee paid digital advertising on demand-generation channels.
  • In partnership with the IT team and VP of Digital Marketing, ensure the integrity of integrations between systems.
  • Ensure consistency of storytelling and brand messaging across all channels and email marketing campaigns, as well as consistency of tracking across all digital content and outbound links.
  • Work with the VP of Digital Marketing to benchmark, measure, track, and analyze the performance of demand-generation channels, content, and campaigns/digital marketing initiatives. Use this reporting to drive improved content, marketing initiatives, and decisions.
  • Stay up to date with the latest trends and best practices in the restaurant digital space, including online ordering, online marketing, and measurement. Communicate trends to restaurant teams and optimize strategy to incorporate those trends.
  • Set ambitious growth, engagement, and web traffic goals on all platforms and hold properties and agencies accountable to those goals.
  • Create processes and procedures to ensure effective planning and utilization of time and resources.
  • Work with the VP of Digital Marketing and properties to define their messaging and content priorities on each channel to ensure alignment with brand identity and property positioning.
  • Act as administrator of these platforms and manage property access as needed.
  • Work with the corporate marketing team to advise and collaborate on integrated marketing strategies.
  • Collect eCommerce reports from multiple data sources and compile results for the SVP of Marketing.
  • Organize monthly internal and property marketing update meetings on behalf of the Corporate Marketing team.
Qualifications
  • A four-year college degree or equivalent education/experience.
  • Minimum of 3-4 years of experience in a marketing position. Hospitality experience preferred.
  • Strong interpersonal, verbal, and written communication skills.
  • Familiarity with tech stack: OpenTable, Tock, BentoBox, MyEmma, Yelp.
  • Excellent comprehension and literacy required to read letters, help prepare contracts, and proposals.
  • Ability to negotiate effectively.
  • Excellent attention to detail and multi-tasking skills.
  • Professional appearance and manner.
  • Computer literacy, specifically MS Word for Windows.

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