Practice Development Specialist

2 weeks ago

Seattle, Washington, United States STAAR Surgical Full time
Job Title: Practice Development Specialist

This role is responsible for executing practice development activities to integrate EVO/Visian ICL products into refractive practices. The ideal candidate will be based in a large metropolitan area within 45 minutes of an international airport.

Key Responsibilities:
  • Drive tactical Practice Marketing programs in partnership with the Sales team to build a positive and accurate company and product profile among refractive surgical specialists and treatment coordinators.
  • Interface with refractive practice coordinators, surgeons, referral networks, and the Sales and Marketing Team to achieve key metrics for each program.
  • Work toward full implementation of ICL practice development tools across identified accounts and their referral networks to increase EVO/Visian ICL awareness and consideration.
  • Partner with practices and the sales/marketing team to develop and execute activities and programs that support the inclusion of EVO/Visian ICL products in refractive practices.
  • Support the integration of ICL digital tools, messages, and toolkits into practices' websites, social media, and other digital media.
  • Coordinate activities with Sales Team, Marketing, Clinical Applications, as appropriate for seamless coordination and account support.
  • Provide assistance for practitioners and treatment coordinators with product training and business analysis to build knowledge and confidence, and to reinforce benefits for practice integration of EVO/Visian ICL for the practice and patients.
  • Assist in observing/determining market trends as they pertain to the refractive practice environment, assess and report on competitive products and promotional activities, and provide new ideas for either new products or new practice management and Marketing programs when indicated.
  • Travel within the territory over 50%.
Requirements:
  • Bachelor's degree preferably in healthcare, technology, or business-related field.
  • MBA preferred.
  • Minimum of 5 years work experience in a clinical or healthcare field.
  • 3+ years sales or marketing experience is required. Practice management consulting in refractive industry is a plus.
  • A successful track record closing technical/medical sales also a plus.
  • Commercial skill set that includes: drive and self-motivation, strong interpersonal and communication skills, the ability to plan, organize, and deliver, and the capacity to work autonomously.
  • Proficient in Microsoft Office Suite.
  • Strong leadership skills and the ability to effectively communicate with Health Care Professionals.
  • Ability to adapt to different individuals at all levels, results driven, organized, professional manner.

STAAR is an equal employment opportunity employer.

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