Customer Marketing Manager

2 weeks ago


Tallahassee, Florida, United States J&J Family of Companies Full time
About the Role

We are seeking a highly skilled Customer Marketing Manager to join our team in supporting Regional Grocery. This role will be responsible for developing and delivering a portfolio-wide account-specific marketing plan to support various regional grocery retailers.

Key Responsibilities
  • Lead the delivery of Digital 1st Omni Channel Shopper Marketing initiatives for specific business units, supporting the Retail/Customer team inclusive of Agency Partners
  • Develop differentiated Omni Channel Shopper Marketing programming grounded in brand, consumer, shopper, and retailer insights
  • Work with agency partners, retail media partners, and brand teams to develop and execute customer-specific programs/campaigns that build brand equity, retailer equity, and drive positive business results at retail
  • Co-Lead planning of annual joint business planning (JBP) for marketing/media portion of JBP
  • Contribute to annual strategic planning that serves as the foundation for Joint Business Planning
  • Align customer and internal brand teams on customer-relevant programs & strategies
  • Fully support Omni Channel Shopper Marketing strategy development and program sell-in with customer and retail execution partners
Requirements
  • Minimum of 8 years of experience in Shopper Marketing/Brand Marketing/Agency/Retail Media or related field
  • Bachelor's degree or equivalent in Marketing, Business, or related field
  • Prior experience leveraging consumer/shopper insights to develop effective marketing programs and campaigns
  • Strong business acumen, analytical and problem-solving skills, and excellent verbal and written communication skills
  • Ability to evaluate opportunities, optimize with agility, and development of actionable plans to address opportunities
  • Proven track record of developing successful customer marketing strategies through to execution
What We Offer

We offer a competitive benefit package, paid company holidays, paid vacation, volunteer time, and more. Our company is proud to be an Equal Opportunity Employer and welcomes applications from diverse candidates.



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